General

Regarding how to use customs data, we must first understand the principle of customs data. The following is the function and use of customs data compiled by Huacheng Chuangzhi. I hope it can help you. If you want to find a reliable customs data platform, you can contact Huacheng. Cheng Chuang Zhi:

First, what is customs data?

Customs data refers to various import and export statistical data generated by the customs in performing import and export trade statistics functions. The task of customs statistics is to conduct statistical investigation, statistical analysis and statistical supervision of import and export goods, conduct import and export monitoring and early warning, compile, manage and publish customs statistical data, and provide statistical services. For this part of the data, the customs will regularly release import and export statistics, early warning and monitoring data. The data will be specific to a certain type of industry and a certain type of commodity, but generally not specific to a certain company.

Second, what is the main role of customs data?

1. Customs data analysis market

When we use customs data, we must be good at summarizing the price of a market. In this case, when there is an inquiry in the same market, we can use it as a reference.

Everyone knows that the price of exporting to South Korea is often higher than other countries such as India, so how do we grasp this height? At this time, we need to use customs data to analyze the highest price and the lowest price in South Korea, so that we can take the middle price or a slightly higher price. We have a reference basis, and the quoted price will be more reliable.

2. Customs data analysis market demand

Every year we get the customs data, we need to summarize the import volume of this country in the previous year, how much we exported, how much market share we accounted for, and if the market share is small, what is the reason, and we will target such market share to adjust our marketing strategy for this market.

3. Analyze market trends of peers based on customs data

Using customs data, we can clearly know the export price of products of our peers and the customer market of our peers. In this way, if our share in this market is relatively small, we can summarize the reasons and then make policy adjustments for this market.

4. Customs data analysis of customer needs

Using customs data, we can clearly know the purchase volume of our customers, who are his suppliers, and which suppliers the customers purchase from when they are not purchasing our products. We can clearly know the customer's purchases Period, so that we can also track customers more effectively.

Customs data is always based on analysis and monitoring, and based on this, potential customers can be tapped! To put it bluntly, customs data is just an auxiliary tool. Whether it can be developed to customers depends on the people who use it!

Three, the correct use of customs data

1. Keyword search

Through the customs data, you can search by keywords with one click, and you can get real buyers who "have demand for your own products". I have to say that it is faster and faster than any other development method.

2. Buyer analysis

You can use customs data to analyze these buyers, analyze their purchase volume, purchase cycle, and purchase product specifications, etc., to see if they match your own supply capabilities. Focus on developing more matching buyers, which can save time and increase the success rate.

3. Screen freight forwarders

Don’t just use the contact information of the customs data, first filter out the freight forwarder, and then use the email checking tool to check whether the email is available and reachable. Because some mailboxes may have been canceled, this can prevent you from doing useless work.

4. Deep excavation

Use customs data with Google Maps tool. The company names of the selected and matched buyers can be deeply mined in the decision-maker mining tool, so that more decision-making contact information and company-related information can be found, which helps to improve the success rate of letter development.

5. Analyze friends and merchants

In the customs data, you can see the export data of competitors in the same industry, and you can monitor them. There are foreign trade enterprises or factories that close down every year, and they can take advantage of the trend to receive their customers, with a high success rate.

6. Switch markets

Use customs data to develop new markets. Now that the trade war is raging, if the US market was the main focus in the past, it is now necessary to consider another market for development. You can use the data to query and compare which country imports more of your products. When changing to a new market, everything has to be started from scratch, and customs data can quickly help you find buyers in the new market, which is still very useful.

The simplified summary is to quickly find the potential customer base with needs, and through the customer's purchase records, such as purchase quantity, price, date, country of origin, etc., focus on screening a group of factories that are suitable for you (such as supply volume, delivery cycle, Product quality, price, etc.), and then find out the contact information of key customer groups through search engines, LinkedIn, Facebook, etc. (first find the company's boss and purchasing department, followed by the official website and sales department), Finally, carry out effective follow-up and sales promotion, so as to achieve the purpose of closing the order.

Fourth, how to mine the customer's contact information through customs data?

Customs data basically does not have customer contact information. Some customs data on the market claim to have customer contact information, many of which are purchased through email crawling software and third-party business directories and then re-matched.

Therefore, focusing on the key points, the customs data still needs to be developed in conjunction with Google search and SNS platforms, and a search plan for development can be developed in order to achieve accurate development. It is precisely because there is no customer contact information on the customs data that many customers have not been accurately developed. The original customs clearance bill of lading contains only the customer's company name and address, basically no contact person and email address. In order to dig out key people and precise contact information, we also need to use foreign trade customer development software to input keyword extraction, search engines, social media, etc.