General

Launching a new product in an overseas market is not easy, especially when you are trying to enter a new market where there may be cultural differences. That's why you need to conduct overseas market research and adopt the best overseas promotion strategy to ensure success.

First of all, you need to understand the local market and conduct market research. Through market research, you can find answers to the following questions:

What are the needs of your target audience? What are their interests and preferences? How do local customs and traditions influence buying behavior? What motivates them to buy the product? At what price are they willing to pay for the product? What are your strengths compared to your local competitors?

Once you have answered the above questions and adjusted your product specifications and pricing accordingly, you can start marketing your product overseas.

Below, Watson & Band will share with you three ways to help Chinese international trade companies promote overseas products:

1. Stories to sell products and build product brands

Sell story products. You need to help people understand how your product can add value to their lives. People pay for brand value.

Storytelling is a powerful medium that grabs the audience's attention and stays in their mind forever. The best stories are never forgotten.

Create a story based on the customer's entire buying journey, from the product identification stage to the product purchase stage.

Add characters to your story and make your target audience the protagonists of your story. When people see themselves as the protagonists of the story, they are more eager to try the product for themselves. Add conflict and emotion to your story and ask social questions.

Expo can expand your business to the whole world, because we are good at localized marketing and familiar with localized media. We combine storytelling and marketing.

In order to expand into new markets for international trade, you need the approval of influential people. Social media is a great way to find local influencers who can endorse your products and build brand awareness.

Imagine how much engagement you will gain by harnessing the power of influencers. Finding influencers, however, may not be easy. Simplify the process and let an experienced marketing company help you find the right influencers instead of finding them yourself.

Even if you're on a tight budget, influencer marketing campaigns are perfect. They help build credibility because influencers vouch for you—a necessity in new markets.

You can also use influencers to get more user-generated content for further proof of social reach. You can ask influencers to encourage their followers to share their photos or videos showcasing your product.

Second, advertising promotion (online and offline)

Advertising helps to increase brand loyalty, which in turn leads to repeat purchases. You can market your products in the international trade market using many different advertising channels.

The best ones include: Place a newspaper ad in your local newspaper. Advertising uses online pay-per-click, display and banner ads. Invest in social media advertising campaigns or run banner ads on Facebook. Use retargeting ads to potential customers who have visited your website before. Plan social media campaigns to attract new customers. Promote your product on radio or television. Grab the attention of potential customers with billboard advertising.

To find out which visual content works best for your audience, you can use social media tools. Its AI-based analysis can help you choose the best visual content to use in your ads.

If you do not understand the international trade market environment and cultural differences, and do not have an overseas marketing team, Watson & Band is your best overseas promotion partner. It has media resources and global teams in more than 200 countries around the world to help Chinese brands go overseas.

Third, cooperate with mature companies in the target market

If you want to enter a new market, you must never underestimate the power of other businesses that already have a deep understanding of the local market.

You can work with them to maximize the chances of product success.

Some of the top foreign business partners you should seek out as potential partners include:

Business partners gain access to new funding sources and local target markets. Local trade association or local chamber of commerce. Organizations familiar with overseas localization marketing.

For example, McDonald's has launched a home delivery service in the UK after partnering with online car company Uber.

Suzuki signed a deal with Toyota to expand its presence in Europe, a large market for electric vehicles. Under the contract, Toyota will supply Suzuki with two electric models for launch in the European market.

Such mutual cooperation is very effective in expanding the coverage of new products in the shortest possible time.

What is popular in one country may not work in another. You need to tailor your product to the habits and preferences of your local audience.

You can also use the strategies above to present your product in the best possible light in front of potential customers. Global marketing will not be successful unless you use local marketing heavily in it. Follow these three methods to promote your products in any international trade market of your choice.