General

When it comes to customs data, a definition must first be clarified: customs data is the general term for bill of lading and customs declaration data. Through these necessary import and export documents during specific work, you can very intuitively understand the purchaser, supplier and detailed cargo information of each imported goods. It is these very important information that are the necessary data support and tools to help international trade.

We all know that if you are engaged in foreign trade, as long as you have mastered the buyer resources, you will have super nuclear weapons to defeat your competitors. I am no stranger to the old foreign trade, and some companies even use it all year round. If you have used it, the needs will vary from person to person. Some companies have used it for research, some have learned about the purchasing situation of buyers, and some are concerned about the situation of their peers' shipments.

Enterprises who have heard of customs data but have never actually used it will think that all customs data are one type, but they are not.

There are several types of customs data:

1. China Customs - export data; 2. China Customs - import data; 3. China Customs - statistical data (the "statistical data" here is a kind of data, please ignore the literal meaning of "statistics"); 4. Foreign import customs data ;5. Foreign export customs data; 6. Foreign directory customs data; 7. Foreign statistical customs data (the "statistical data" here is a kind of data, please ignore the literal meaning of "statistics"); 8. Foreign shipping data; 9. Transit customs data; 10. Foreign border trade customs data.

The above are all customs data. The sources of the data are different, the details contained in them are different, and the value displayed is different. The data are all valuable. After all, the customs data comes from the official and has existed objectively for many years. It is the earliest industry. Big Data.

Today, the senior editor of "Customs Data" summarizes the advantages and disadvantages of customs data to help people engaged in foreign trade obtain more profits.

Comparison of advantages and disadvantages of customs data

1. Advantages

(1) Be able to quickly grasp the purchasing rules of buyers and help you quickly lock in customers

We all know that the customs bill of lading is the transaction certificate of the buyer and the seller, and will be updated every month, so as not only to ensure the authenticity, accuracy and timeliness of the buyer's information, but also to ensure that all current active buyers Family. Another point is that through the query and analysis of the transaction records of both parties, you can know the buyer's procurement products and strength very clearly, so as to find the most suitable buyer.

(2) Be able to quickly know the export information of peers and better monitor competitors

Through the effective tracking of buyers' transaction records in foreign trade exports, we find out other suppliers of similar products and their share changes in the transaction, so as to truly know ourselves and the enemy, and then adjust our own market strategies in a targeted manner, so that we can advantage in the competition.

(3) Further improve the loyalty of existing buyers and be able to restore customers who are about to lose

There are more and more ways and channels for customers to obtain supplier information, even our loyal customers may be poached by competitors at any time. So in this case, we need to monitor our old customers in real time and pay attention to the transaction records of old customers on a regular basis. If the buyer changes the supplier, we must quickly know the competitors, and through the analysis of competitors and our own Through comparative analysis, we can find out the problems existing in our own products and make targeted improvements to further consolidate customer relationships and enhance customer value. According to the change of orders, it can also grasp the possible movements of buyers in advance, improve or adjust the existing market strategies, and avoid risks.

2. Disadvantage: Buyers are not necessarily all importers

Anyone who has had contact with customs data knows that there are several types of companies listed in customs data, including freight forwarding companies and shipping companies. In the customs transaction information, some importers are indeed not buyers, and the buyers may have reported through the freight forwarding company or shipping company at that time, so it is the freight forwarding or shipping company that is displayed.

So after we find a buyer, we must have a detailed understanding of the customer to determine the real buyer, and then develop contacts.