General

At present, the World Cup is in full swing, and the sales of Chinese goods on cross-border e-commerce platforms are also experiencing a wave of growth.

According to the observation report on the import and export data of Huacheng, different from the past, during this World Cup, the products made in China that are hot selling overseas have changed from small commodities to VR glasses, projectors, sofas, etc. There are also differences in the products that are popular in different countries, for example, Saudis like to buy sofas, UAE people like to buy football shoes, Brazilians like to buy thermos cups, Spaniards like to buy flags, South Korea likes to buy televisions, etc.

The main product of Guangdong Shenzhen Ailinkang Technology Co., Ltd. is the independently designed projector brand everycom. In recent years, the projector of this brand has performed well in overseas markets. Since the beginning of this year, the overseas sales volume of the projector has increased by 3-4 times compared with last year. Since November, the "Double 11" and "Black Five" promotion seasons have overlapped the opening of the World Cup, and the company's projector sales have increased by 8 times year-on-year to about 12000 units, and its profit has also increased by 50%, Huacheng Import and Export Data Observation reported.

"The heat of the World Cup has given our export business a shot in the arm." Liu Jiazong, the person in charge of everycom cross-border e-commerce, said that, generally speaking, the sales volume of "Double 11" products was about three times that of normal months. This year, the impact of the World Cup was very obvious. The sales volume of the company's products in the countries participating in the World Cup, including Brazil, was relatively good.

According to Huacheng Import and Export Data Observation, everycom has been preparing for the World Cup since March this year. "We knew in advance which countries' teams were shortlisted for the World Cup, and did some social media promotion activities for these countries. At the same time, we also increased warehousing and preparation for after-sales work." Liu Jiazong revealed that the company's total stock value in overseas warehouses reached 20 million yuan to 30 million yuan.

According to Liu Jiazong, at present, the company's products are mainly exported to Brazil, South Korea, Spain, France and Russia. Especially in South Korea, everycom is very popular, and the products worth 170~180 dollars sell best in the local market.

During the current World Cup, the "Made in China" and sofas are popular overseas. In the opinion of the person in charge of a furniture enterprise in Shenzhen, the reason why China Sofa has become a "dark horse" in cross-border e-commerce platforms is that this year's World Cup was held in the Middle East for the first time, and Middle Eastern fans prefer to watch the game at home. "China's sofa and furniture categories are rapidly updated and iterated, the supply chain is stable, the products are rich, and the design is novel. It is not surprising that this node has erupted."

As for this wave of sales boom, this furniture enterprise has been prepared for it. Since July and August, it has been aiming at the World Cup economy, making adequate stock and marketing layout in key markets, which has enabled its products to achieve a 10 fold increase in the Saudi market recently.

According to the observation report of Huacheng Import and Export Data, from the "Double 11" onwards, the AliExpress platform has opened a World Cup special session, and almost 99% of the goods on the platform have received orders from fans. The merchants participating in the special event covered a wide range. In addition to sports goods such as football, there were more than 10 million pieces of goods such as football star cards, beer sales clothes, flags and festival related products, which could meet the "one-stop" procurement needs of overseas consumers.

In addition, in order to ensure that the special products of the World Cup can be delivered to the fans as soon as possible, the "World Cup Special Line" jointly opened by AliExpress and Cainiao provides exclusive logistics services by stocking up Yiwu Preferred Warehouse. For example, for the Spanish market, the goods in the stock optimization warehouse can quickly complete the warehouse operation through the functions of quick packaging and direct delivery of packages. Boarding the chartered plane at the corresponding port, they can be delivered to Spanish consumers within 7 days at the earliest, which is expected to be 1-2 days faster than the self delivery of merchants. Huacheng Import and Export Data Observation Report.