General

Under the influence of the current epidemic situation, the foreign trade industry is becoming more and more difficult to do and develop customers. According to the current market situation, if you want to effectively develop customers, you can not use only one method to promote. Huacheng Chuangzhi Foreign Trade Software summarizes the following points, hoping to help you:

1. B2B platform

At present, the B2B platform of the world's three largest international powers is Alibaba. Made in China.

Its advantages are that the platform has its own traffic and buyer channels, and there are many peer information to refer to, just upload products and decoration stores.

However, the disadvantages are also obvious: the platform charges are relatively high. If the recharge amount is insufficient, it cannot meet the requirements. At present, the domestic B2B platform is saturated and the competition is fierce. If the money on the platform runs out and there is no renewal, everything will end.

2. Website SEO promotion mode

Today's foreign trade enterprise website is essential, and the website is also the core of all network marketing. A lot of promotion work is mainly to serve the website, which shows the importance of the website. Foreign trade website promotion is also a top priority.

Advantages: The website promotion mode is cost-effective. As long as the website promotion mode is cost-effective, SEO optimization can achieve the effect of automatic drainage. And very flexible, how to carry out marketing promotion depends on yourself. This is very helpful for shaping the corporate image. Foreign trade websites are usually promoted on Google search engine.

Bad websites need to be filled with a lot of high-quality content, and they need long-term stable operation to have a certain effect.

If you don't think you can do a good job of website promotion, you can go to some outsourcing companies and invest a certain amount of money to save time and effort.

3. Website SEM

It is similar to Baidu bidding in China, which is equivalent to spending money on advertising. It takes effect quickly, but needs some financial support. Small and medium-sized foreign trade enterprises are not recommended to do so.

4. Social media networks

Social media marketing, also known as social media marketing SNS media marketing, is a popular marketing promotion method in recent years.

Advantages: simple operation. Anyone can master the process after being familiar with it freely. The SNS marketing model basically does not require any cost to establish an enterprise brand.

Disadvantages: It is difficult to ensure that high-quality content is updated every day, and the effect is slow.

5. Exhibition

Exhibition foreign trade is the most traditional marketing method for foreign trade enterprises, and also the most direct and effective brand promotion method. Provide face-to-face communication opportunities for both parties. Face to face communication can better understand customers' needs. However, the cost of participating in the exhibition is relatively high.

6. Video marketing

Publish marketing videos to foreign videos, such as youtube. facebook. The cost of the video marketing model is very low, and the target group can also be very accurate. The interaction and initiative are strong. The communication is fast, and it is difficult for others to copy. However, it is recommended to use this mode to assist websites.

7. B2C platform

B2C The platform is dominated by Amazon, AliExpress, wish, Dunhuang, etc.

The main advantage of B2C is that it is easy to start and can directly use the platform operation mode to directly online. The cost is relatively low, and the platform does not need professional maintenance like the website. The effect is fast, mainly because the platform has a large traffic base.

However, B2C, like B2B, requires a certain degree of operational knowledge, and the competition is also fierce.

You can also try the foreign trade software tools, Huacheng Chuangzhi foreign trade software, the self-developed big data precision marketing platform, which covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, and provides two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles In various national economic industries, such as medical devices, optical fiber cables, lasers, etc., multiple modules are switched at will, foreign trade emails are sent to break the blockade, and all inquiries are answered without missing. Huacheng Chuangzhi foreign trade software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems, and Huacheng Chuangzhi foreign trade software has made it easy for foreign trade friends to do foreign trade.