General

As an important customer development tool in foreign trade, we can see a lot of industry information through customs data. How much do you know about customs data? How to use it correctly? Today we will introduce the customs data in detail.

1、 What are customs data

Customs data refers to the data of import and export transactions of goods in the foreign trade industry, mainly from the real document records such as customs documents, bills of lading and commodity inspection. With the characteristics of "authoritative, accurate, comprehensive, timely and detailed", these data and information are the most direct basis for the country to control the changes in international trade and formulate trade policies, as well as an efficient and accurate resource for enterprise market research, international market development and foreign trade enterprises to carry out foreign trade business.

China's customs data are divided into China's import and export statistics and customs data. China's import and export customs data is the transaction record data of domestic importers and exporters under the 8-digit HS code, including the name, import and export time, price, weight, quantity and target country of domestic importers and exporters.

2、 Importance of customs data for foreign trade enterprises

Customs data plays an important role in the foreign trade industry. It is not only an essential tool for foreign trade customer development, but also a data support in trade.

For foreign trade enterprises, there is no end to development. Considering the future development path, the two important tasks are to explore and develop potential foreign trade customers and continuously expand the coverage of overseas markets. These two are key projects for each foreign trade enterprise.

Among them, in the process of expanding overseas market regions, foreign trade enterprises attach great importance to promoting these two contents through the use of positive channels.

Therefore, customs data plays a positive role in it. Because all foreign trade transactions are always managed and guided by the customs department, some customs data submitted by them contain high value.

3、 What value can customs data create for foreign trade enterprises?

1. Foreign trade customer development

The customs data not only contain the real information of buyers, but also can analyze the specific information of their transactions according to the above data: purchase products, purchase quantity, so as to find the buyer suitable for the enterprise.

Huacheng Chuangzhi customs data can quickly find the real customers with supply and demand transactions by searching the product keywords and HS codes; Follow up the customer's transaction frequency, transaction scale, transaction products, transaction prices, etc. to screen high-quality target customers. Follow up the contact information on the data, and you can add it as a customer with one click. It has increased an important channel for foreign trade to develop customers.

2. Improve customer conversion

You can search for high-quality customers through data. According to the data, you can screen importers with large imports and relatively high profits. Enterprises can focus on development, which will achieve twice the result with half the effort.

You can also find out the buyer's purchasing rules through data analysis. Recommend the company's products to buyers at the best time to increase the hit rate.

3. Comprehensively understand the changes in market supply and demand, and timely adjust the export strategy

Learn about new products in the same industry through data, understand changes in customer needs, respond more timely, improve their competitiveness, and reduce customer loss.

1. Grasp the development status of global competitors and adjust competitive strategies at any time

Analyze the demand of different regional markets through customs data to understand the market price of products, which can be used to select target markets with large demand and high profits. Moreover, we can also analyze the market distribution and trend change of the product according to the import and export data of the region, so as to adjust the market strategy.

4、 How to obtain valuable customs data?

1. Analysis of specific differences between different countries

Different countries certainly have different management methods for customs clearance of goods. In order to effectively understand the differences between different countries in customs data or their own, we should make a summary and analysis of the data published on customs websites in different countries and the specific items in the content of customs data, so as to find out the differences.

It is worth noting that we only need to sum up a few countries that are frequently active in international trade transactions. Otherwise, the workload is too much.

2. Partners who focus on competitors

Powerful competitors often have regular customer contacts, and their sales information and range of contacts can be monitored.

The current trade competition is so fierce that we can try to intercept or develop some competitors' customers in order to survive.

However, since these customers have cooperated with previous partners for a certain period of time, it is certainly not easy to poach them. Therefore, when mining such customers, we should first evaluate the customer's loyalty, and then carry out the next work.

3. Reasonably analyze the data

After data acquisition, the most important thing is to make good use of them.

For us to develop customers, it has been a great success to get the customer's contact information or effective e-mail for foreign trade, but it does not mean that the customer is ours. The next thing to do is to summarize and analyze the content of these data and have a general grasp of the customer's procurement. Then we will screen customers, select customers suitable for expansion and development, and launch targeted development strategies.

4. Professional customs data platform

Huacheng Chuangzhi Customs Data Query Platform can query the customs data of more than 80 countries online, including the United States, Britain, Germany, Russia, Japan, South Korea, India, etc. You can not only find the detailed import and export list, but also find the email address of the person directly in charge, and write the development letter directly~simple and practical, you can try!