General

When it comes to customs data, we must first make a clear definition: customs data is a general term for bill of lading and customs declaration data. Through these import and export documents, you can intuitively understand the purchaser, supplier and detailed goods information of each import. It is these very important information that are necessary data supports and tools to help international trade.

We all know that in foreign trade, as long as we master the buyer's resources, we will have a super nuclear weapon to defeat our competitors. It is not strange to the old foreign trade, and even some enterprises use it all the year round. If you have used it, your needs will vary from person to person. Some enterprises have used it for research, some have learned about the purchasing situation of purchasers, and some are concerned about the delivery situation of their peers.

Enterprises that have heard of customs data but have not actually used them will think that all customs data are one type, but they are not.

There are several types of customs data:

1. China Customs - Export data; 2. China Customs - import data; 3. China Customs - Statistics ("statistics" here is a kind of data, please ignore the literal meaning of "statistics"); 4. Foreign import customs data; 5. Foreign export customs data; 6. Customs data of foreign directory; 7. Foreign statistical customs data ("statistical data" here is a kind of data, please ignore the literal meaning of "statistics"); 8. Foreign shipping data; 9. Transit customs data; 10. Customs data of foreign border trade.

The above are all customs data. The sources of data are different. They contain different levels of detail and have different values. All the data are valuable. After all, customs data have come from official sources and have existed objectively for many years. They are the earliest industry big data.

Today's senior editor of "customs data" is to summarize the advantages and disadvantages of customs data and help foreign trade workers to obtain more profits.

Comparison of advantages and disadvantages of customs data

1. Advantages

(1) Be able to quickly master the buyer's purchasing rules and help them quickly lock in customers

As we all know, the bill of lading of the customs is the transaction voucher of both the buyer and the seller of the transaction, and it will be updated every month. This not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also ensures that they are active buyers. In addition, through the query and analysis of the transaction records of both parties, you can clearly know the buyer's purchasing products and strength, so as to find the most suitable buyer.

(2) Be able to quickly know the export information of peers and better monitor competitors

Through the effective tracking of the buyer's transaction records in the foreign trade export, we find out other suppliers of similar products and their share changes in the transaction, so as to truly know both ourselves and the other. Later, we will adjust our own market strategies in a targeted way to put ourselves in a favorable position in the competition.

(3) Further improve the loyalty of existing buyers, and recover customers who are about to lose

There are more and more ways and channels for customers to obtain supplier information. Even our loyal customers may be poached by competitors at any time. So in this case, we need to monitor our old customers in real time and pay regular attention to their transaction records. If the purchaser changes suppliers, we need to quickly know the competitors. Through comparative analysis of competitors and ourselves, we can find out the problems in our products, make targeted improvements, further consolidate customer relations, and enhance customer value. It can also grasp the buyer's possible trend in advance according to the order changes, improve or adjust the existing market strategy, and avoid risks.

2. Disadvantages: not all purchasers are importers

Those who have contact with the customs data know that there are several types of companies on the customs data, including freight forwarding companies and shipping companies. As some importers in the customs transaction information are indeed not purchasers, and purchasers may report through freight forwarders or shipping companies at that time, the information displayed is freight forwarders or shipping companies.

So after we find the purchaser, we must have a detailed understanding of the customer to determine the real purchaser, and then develop contact.