General

What are the ways of brand marketing and promotion?

1. Network promotion:

Network promotion is one of the important means of marketing. Information is released through the establishment of enterprise websites, joining industry websites, and building forums.

In the Internet era, online marketing has become an important way.

2. TV advertisement:

TV advertising is a common form of media, and also one of the more common ways in traditional marketing. TV advertising can show product characteristics, image and values, and has the advantages of visual image, free from space restrictions, etc; But the disadvantages are also obvious: First, the cost is high; Second, the audience is limited; Third, the production time is long and the cost is high.

3. Newspapers and magazines:

As an important form of mass media, newspapers and magazines, like radio, have a broad mass base and a high reading rate and reprint rate. At the same time, they also have a certain degree of sex and influence. Therefore, the advertising effect of newspapers and magazines is often better than that of other media. However, its disadvantages are poor timeliness and pertinence (such as being effective for a specific group).

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