General

In the new era, it has become the consensus of China's international trade enterprises to simultaneously explore both domestic and foreign markets. "Double cycle" has played a positive role in enriching product categories, expanding sales market and enhancing brand awareness. By actively integrating into the "double cycle", Chinese international trade enterprises have created new advantages in market competition.

Actively integrating into the "double cycle" will help Chinese foreign trade enterprises enrich their product categories. Traditional foreign trade enterprises mainly produce products for the needs of the international trade market, but they are less involved in the domestic market. The "double circulation" development provides new opportunities for Chinese foreign trade enterprises to improve their product categories. Some foreign trade enterprises are relying on domestic market demand, constantly improving product functions, and producing products that meet domestic consumers. For example, Zhejiang Hengyang Umbrella Industry Co., Ltd., which has been operating in the international market for a long time, has begun to pay attention to the domestic market in recent years. After in-depth understanding of the needs of the domestic consumer market, the company has improved the design of the original export products and produced awnings and awnings suitable for Chinese consumers. China's foreign trade enterprises, which focus on both internal and external development, are developing in the direction of product diversification.

Actively integrating into the "double cycle" will help Chinese foreign trade enterprises expand their sales market. Before the COVID-19, Chinese foreign trade enterprises generally focused on expanding the international market. Since the COVID-19, international personnel exchanges have been blocked, and enterprises have encountered difficulties in conducting international trade business. The "double circulation" has guided China's foreign trade enterprises to expand the sales market. More and more foreign trade enterprises have begun to layout the domestic market and achieved positive results. Guangdong Mengjia Intelligent Kitchen&Toilet Co., Ltd., which can produce ceramic body and intelligent toilet at the same time, has broadened the sales market by implementing the marketing mode of keeping pace with domestic and foreign sales. At present, the company has completed the strategic layout of domestic and foreign markets, and its sales network covers all over China and more than 20 countries and regions in Europe, America and Asia. The sales road of China's foreign trade enterprises, which focus on both internal and external development, is becoming wider and wider.

Actively integrating into the "double cycle" will help Chinese foreign trade enterprises improve brand awareness. With advanced technology, "Made in China" has become famous in the international market for many years, and more and more Chinese independent brands have been recognized in the international trade market. "Double circulation" has clarified the path for Chinese foreign trade enterprises to improve brand awareness. Since the outbreak of the COVID-19, foreign trade enterprises with their own brands have explored the domestic market through online platforms to improve brand awareness in the domestic market. For example, Anhui Deli Daily Glass Co., Ltd. has set up an e-commerce team to open up the domestic market, settled in short video platforms such as Tiktok and Kwai, and settled in e-commerce platforms such as Jingdong, Taobao, Pinduoduo with the image of internationally famous brand merchants, selling products such as heat-resistant tableware and water tools. The company quickly gained popularity in the domestic market by means of live broadcast with goods, and the brand awareness was rapidly improved. The independent brands of Chinese foreign trade enterprises, which are "both domestic and foreign", have penetrated into the domestic and foreign markets.

China's foreign trade enterprises will benefit a lot from actively integrating into the "double cycle". In the future, China's foreign trade enterprises will go further and further on the road of "both internal and external".