General

In 2022, the most mentioned word is "uncertainty". This uncertainty comes from the turbulence of the global macro-economic situation, the repeated outbreaks, the unsmooth supply chain and other factors. For traditional foreign trade enterprises standing at the forefront of international trade, the challenges are more severe.

Mr. Chen, the boss of an LED lamp factory in Guangdong, has a headache about getting customers. Before the epidemic, through the Canton Fair and industry exhibitions, we can gain a lot each time. But now the repeated epidemic has almost cut off their offline channels for customers, and the domestic exhibition has been postponed for some reason. Although several major customers on hand can be stabilized, he always feels anxious that the problem of difficult new customer development has not been solved.

Offline channels are limited, while online channels are becoming the main way for B2B enterprises to obtain customers. According to a survey conducted by Episerver on global B2B decision-makers, 40% of manufacturers and 41% of distributors said that more than 60% of their revenues were obtained through online channels. But for Chen and most other traditional foreign trade enterprises, it is also difficult to obtain customers online.

According to him, many peers around have settled in cross-border B2B platforms and established independent stations this year. The company's business personnel are also actively developing customers through their own overseas social media media accounts, search engines, databases and other ways, but there are either few clues or inaccurate, and the conversion rate is generally low.

So, how should foreign trade enterprises accustomed to the traditional B2B model correctly embrace the trend of global trade digitalization and achieve accurate customer acquisition in the face of changes in the overall environment? Easy foreign trade to find Huacheng foreign trade software!

01 Where is the difficulty for traditional foreign trade enterprises?

Diversified customer base, difficult to develop

When actively developing customers through online channels, foreign trade practitioners have the first problem of not knowing where the customers are. It is reported that one of the main ways for foreign trade enterprises to expand customers online is to manually search overseas websites, social media or customs data to obtain contact information, and then contact customers through communication software, email, etc.

For example, some salespeople will use LinkedIn and Facebook to find target customers. Although a certain range can be narrowed through search tools and joining industry groups, the retrieval process still requires a lot of time and effort. In addition, these social media have tightened their privacy policies, making it more difficult to directly establish contact with customers.

The quality of clues is uneven and difficult to transform

Order conversion has always been a difficult point in foreign trade work. An order needs a long follow-up period from inquiry to signing, usually about 1-3 months, which greatly tests the negotiation and marketing abilities of the salesperson. It is critical to accurately develop customers by adopting the corresponding marketing method.

However, in the process of obtaining customers online, the main problem for most foreign trade enterprises is that the quality of clues is uneven, the accuracy of customers is not high, and even there are a lot of false inquiries. The salesperson cannot accurately judge the intention of clues and customer needs, and cannot adopt the correct marketing method. This is why many salesmen often tease: "Customers always disappear after the quotation."

The customer data is complex and difficult to manage

In addition to developing new customers, the introduction of old customers can also help businesses improve the efficiency and accuracy of customer development, so customer service maintenance becomes very important. New customers need to follow up and old customers need to maintain, but there are many customer data. With the increase of online customer acquisition channels, the source of clues becomes more complex, and the management difficulty will also increase.

For example, customers may leave funds on independent stations and social platforms at the same time, but one uses a nickname and the other uses a real name. How do you want to check for duplicate clues? Or, in case of personnel turnover during order follow-up, how to ensure smooth handover and avoid customer information loss? Enterprises need a more efficient way to systematically manage customer information.

02 Make good use of foreign trade software, foreign trade billing is no longer difficult!

Difficulty in obtaining customers, transformation and management - how can foreign trade enterprises break the bottleneck of growth under the new normal?

With the progress of global trade digitalization, more and more comprehensive information means more opportunities. The use of digital tools, based on reliable data analysis and summary, can more effectively help foreign trade enterprises solve the problems of customer expansion, transformation and management, and achieve cost reduction and efficiency increase.

The big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, providing two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical equipment, optical fiber and cable In various national economic industries, such as laser, multiple modules can be switched at will, foreign trade emails can be sent to break through the blockade, and all inquiries can be answered without missing. Huacheng Chuangzhi foreign trade software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems, so that the majority of foreign trade friends can let you easily develop customers.