General

Under the influence of the global epidemic, many foreign trade sellers who rely on exhibition development buyers in the past two years are particularly difficult. Fortunately, in the Internet era, sellers can also obtain overseas buyers through online promotion, and the establishment of foreign trade stations is the first step of sellers' overseas marketing. What kind of foreign trade website is conducive to promotion and marketing? Huacheng Chuangzhi Foreign Trade Software summarized the following points:

1. Clear website structure

Clear website structure is the key for foreign trade websites to retain buyers. If users enter the site, they will see a confusion. If they don't know where to find the information they want to know, they will directly close the website without leaving any information.

Therefore, it is suggested that the seller should make clear the navigation and use a flat website structure when building a foreign trade website. The website level should not be too deep.

2. Rich website content

The purpose of users entering the website is to obtain information, but if there is no substantive content on the website, only some meaningless pictures and the same text content, it will greatly reduce users' browsing interest, let alone stimulate their query desire.

Therefore, when editing and sorting website content, sellers should study the search intention of target buyers, provide them with solutions through the website, combine the advantages of sellers and products, seize the pain points of users, and tell them what help they can bring.

Now we have entered the era of content marketing. It is difficult to obtain high-quality buyers without content, so sellers should pay attention to their website content output.

3. Improve website credibility

Users can only start queries after they trust websites and sellers. Therefore, the strength, authenticity and other information of the seller should be conveyed to the user through the foreign trade website.

For example, improving the security of the website and installing the SSL certificate can avoid the insecurity when Google Browser accesses. The contact information of the seller in the website shall be specific, and the real address of the seller shall be displayed through Google Maps. In the seller introduction section of the website, add videos, pictures, exhibition photos, qualification certificates, etc. of the factory or seller.

4. The website has SEO optimization function

Only symbol SEO can be used in the website to optimize the ranking of subsequent sellers, and the optimization standard can improve the ranking faster, so that sellers can see the effect faster. Including H tag, TKD, Ait tag, 404 pages, 301 jump, responsive, internal chain layout, website map, etc. If the seller does not know how to optimize himself, he can find a website construction company with an optimization section to do the website.

The big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, providing two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical equipment, optical fiber and cable In various national economic industries, such as laser, multiple modules are switched at will, foreign trade emails are sent to break through the blockade, and all inquiries are answered without missing. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many problems in customer acquisition and marketing, and Huacheng Chuangzhi Foreign Trade Software has made it easy for foreign trade friends to do foreign trade.