General

The marketing innovation related to international trade under e-commerce mainly focuses on marketing, which is different from the traditional trade mode. Specifically, the first is the innovation of marketing concept. In international trade marketing, advanced marketing concepts such as integrated marketing, customized marketing, online and offline interactive marketing should be actively used.

Secondly, innovate marketing methods. In the e-commerce environment, international trade marketing must make full use of the advantages of online marketing to publicize and promote product information through the Internet, media platforms, mobile phones and other channels. In the marketing process, we should strengthen the interaction with customers, even competitors, and attract more customers to participate through diversified interaction methods. In a word, to provide customers with better services and more perfect shopping experience is the eternal theme of international trade marketing.

Optimization of international logistics management

The requirements of international trade in the e-commerce environment are becoming higher and more complex. Compared with the traditional logistics transportation mode, it is obviously unable to meet the needs of increasingly frequent international trade and e-commerce. Therefore, only by constantly reforming and innovating the existing transportation mode and logistics system, and closely linking warehousing, transportation, logistics and other links, can the transportation mode be more suitable for the development of e-commerce. In the current e-commerce environment, the main management mode of international trade is still the integrated management system based on the Internet, which can greatly improve transportation efficiency and reduce inventory costs. Therefore, in the future development process, we must constantly innovate the transportation mode, and constantly improve the efficiency and speed of logistics transportation, so as to ensure that goods can reach customers in a timely and nondestructive manner, and achieve the high efficiency of logistics.

Implement diversified marketing strategy

According to relevant data, as of last year, China's export markets were mainly concentrated in the European Union, the United States, Japan and other countries. However, due to differences in culture, region, legal system and other aspects, countries are bound to experience a series of frictions in the export process, which often lead to trade disputes and losses of varying degrees. Therefore, the implementation of diversification strategy can not only disperse market risks, but also avoid enterprises' excessive dependence on a country's market, and also avoid increasing export risks due to changes in trade environment. Specifically, by consolidating the existing export market, enterprises can actively explore emerging markets, such as expanding exports in Southeast Asia, and actively developing markets in Africa, Latin America, South America, the Middle East, Russia, and Eastern Europe, by making use of e-commerce without time, space, and time constraints. By implementing the diversified market strategy, we will further expand the export scope of enterprises, thereby reducing the risk that excessive market concentration may bring.