General

To do online marketing of foreign trade, there must be a platform base point. Enterprises can either stay on international B2B platforms, such as Alibaba, China Manufacturing Network, Global Resources, etc., or build their own independent stations.

In recent years, the momentum of the independent station is very strong, especially under the epidemic situation, the trend is rising in a straight line.

Nowadays, international B2B platforms are almost surrounded by leading enterprises. Small, medium and micro enterprises have to pay many times or even several times of investment if they want to break through.

Based on this, many enterprises have shifted their attention and placed their layout on an independent station, which is actually an official website. In China, the official website of an enterprise is a facade, which plays a major role in letting others know about your company's scale, size and qualifications.

But it is different in foreign countries. In addition to expanding its brand influence, the most important thing is to sell products through the platform, and before that, it needs to attract customers to the site.

Huacheng Chuangzhi Foreign Trade Software summarized several common promotion and drainage methods:

After the independent station is built, the most troublesome thing for the enterprise is to find channels for drainage. If there is no traffic to visit you, there will be basically no sales.

So, how do independent stations conduct drainage?

1. Search engine promotion

Google promotion is divided into two aspects: SEO optimization and SEM launch. The difference between the two must be understood.

SEO optimization is a matter of constant flow. The effective period is not so fast, but once it is stable, the ranking will not drop significantly. As long as your keywords are always in the top three of Google's home page, your independent station will certainly have customers visit, or even leave inquiries. Of course, the premise is that your website content is attractive enough.

However, SEM, with wide coverage, quick effect and strong pertinence, belongs to pay per click. However, enterprises with high investment and strong funds will generally combine the two to ensure the effect.

2. Social media marketing

Social platform drainage is also a common promotion method.

Social tools commonly used by foreign customers include Facebook, Twitter, linkedin,. Pinterest, ins, etc., as well as video website tools: YouTube and TikTok, which is currently popular overseas.

And WhatsApp marketing, which has more than 2 billion users worldwide, belongs to a super invincible social app. Compared with WeChat, which has only 1 billion users, it has generated tens of millions of WeChat merchants, so you can know how many business opportunities are on WhatsApp.

3. Email marketing

Mainstream email marketing is a relatively convenient way. Many enterprises basically send hundreds or even thousands of emails every day, which is actually the so-called email bombardment. However, many of them are easily filtered out as spam by foreign spam systems. Therefore, you should use skills to write emails. You can see how to write emails on the Internet. Don't send emails blindly.

4. With the help of the popularity of Internet celebrities

It is good for enterprises to use their popularity to expand their brand influence, just like they use stars to speak for them. The promotion of overseas enterprises is the same. If the enterprise can cooperate with local network celebrities, the effect will be obvious. If the brand effect is good, it will be opened. Of course, there are also some negative effects brought by celebrities.

5. Use foreign media platforms for marketing publicity

There are microblog, official account, Zhihu, Xiaohongshu, Douban, Maopu and other media platforms in China, and there must also be relevant platforms abroad, where you can send enterprise information and product details to relevant websites, spread the Internet, and be seen by customers in need.

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