General

When it comes to customs data, foreign traders should be familiar. It refers to the bill of lading or customs declaration data of foreign countries, which can accurately display the export records of peers and the purchase records of target customers. It is one of the necessary tools for foreign traders in their daily work.

However, do you really understand the role of customs data? If you just use it to find target customers, you are out. The value of customs data is far more than that.

Now, let's talk about the unknown uses of the familiar customs data.

1、 Analyze target market

If your company has just launched a new product, or the existing business volume is not saturated and is ready to explore a new market, you must want to know which country has more demand and more business opportunities.

Through customs data, we can intuitively understand the number of purchasers, transaction times and import quantity of each country, and then grasp the market demand situation and market trend of this country, providing key information and valuable reference for foreign trade enterprises to make market decisions.

2、 Insight into industry changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join the industry and market, it indicates that the industry and market may have large profits and demand, thus attracting new participants.

But for enterprises, it also means that the market competition is becoming more and more fierce. We should pay attention to adjusting the market strategy in time to make ourselves in a favorable position in the competition.

3、 Lock in competitors

By continuously analyzing the name of the shipper in the customs bill of lading, foreign trade enterprises can accurately know which peers they are in the industry and how much they supply.

Combined with Baidu search and mining, we can further analyze the enterprise type, operation status and production scale of these competitors, so as to know ourselves and each other better, so as to better understand our position and advantages in the industry and facilitate enterprises to formulate targeted market strategies.

4、 Monitoring peer customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through customs data, and master the procurement rules of their purchasers.

For example, how often to purchase once, how many times a year, and what is the amount of each purchase, so as to recommend suitable products to purchasers at an appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

5、 Positioning blue ocean customers

Although the purchasers in the customs data are accurate target customers, the competition is too fierce, because your peers are also here to try their best to pry the bill.

Faced with the situation of more monks and less porridge, foreign traders can actually change their thinking and study the nature of purchasers who buy their own products, so as to understand the overseas distribution mode and distribution channels of our products.

Then, in this direction, combined with search engines, social media, customer portraits, Google Maps, brands to find customers, exhibitions to find customers and other channels, we can find more blue ocean customers that have been fully explored by peers, and easily achieve the resource fission of accurate customers.

6、 Consolidate existing customers

In addition to working with you, customers may have other suppliers.

By using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers, and understand the supply sources and supply conditions of customers other than their own enterprises.

Through comparative analysis with these competitors, we can understand our own strengths and weaknesses, so as to find a breakthrough, further consolidate the cooperation and expand the share of orders.

7、 Revitalize old customers

If you have old customers who have cooperated with you for many times who have been hacked into the corner by your peers, you can find new suppliers and transaction records through customs data.

This information can help you objectively analyze the reasons for the customer's order transfer, find out the problems in the product, price, communication, delivery date and other links, and make targeted improvements and adjustments, so as to win customer recognition, renew orders and cooperation.

However, in order to maximize the value of customs data, the key is to select the right data, otherwise it will be a waste of effort.

At present, there are many good and bad service providers providing customs data in the market. In order to avoid being stereotyped, foreign traders must know how to distinguish when choosing.