General

The 13th China (United Arab Emirates) Trade Fair hosted by Hangzhou Municipal People's Government was held in Dubai from December 19 to 21. The Expo attracted 1057 exhibitors from many places in China, 1472 booths and an exhibition area of more than 30000 square meters.

This is a positive exploration for Hangzhou to turn passive participation into active exhibition. After the opening of the Expo, there was a long queue of visitors, a large number of people in the gallery, and the booth was warmly connected.

The fourth quarter of each year is often an important window for international trade enterprises to rush to complete year-end orders and seize new orders in the spring of the next year. In the face of the excellent opportunity for Hangzhou to take the initiative to hold overseas exhibitions, China has actively organized delegations to participate in exploring new opportunities for cooperation.

At the exhibition site, many overseas agents of exhibitors prepared for reception instead of exhibitors, and buyers continued to enter the exhibition site for docking and negotiation. Domestic exhibitors have logged into Hangzhou Digital Foreign Trade Service Platform, waiting for online communication between buyers interested in products and themselves.

It is understood that except for the international trade enterprises that have sent their personnel to participate in the exhibition on site, the exhibitors who have not been present will take the mode of "double line exhibition" of "domestic online oral dialogue and overseas offline commodity exhibition" to participate in the exhibition synchronously and remotely. When there is on-site consultation, the exhibition staff will help international trade enterprises to have instant video talks with on-site buyers.

The Expo has ten theme pavilions, including auto parts, food machinery, beauty, home appliances, 3C, home furnishing, textiles and clothing, and building materials. Many purchasers have a clear purpose. They have participated in the video matching meeting before the exhibition, and have seen samples and quality on the spot during the exhibition.

"We are mainly looking for good fabrics, preferably those not available in Dubai at present." A purchaser mainly engaged in the textile industry is very interested in various clothing fabrics, home textile fabrics and other products from Hangzhou.

"Although we did not arrive at the site when the samples were sent to the sea, we hope more customers can see the samples and understand our products and strength." Some representatives of participating enterprises said that they could quickly understand the actual needs of the Middle East market through the exhibition, which facilitated the enterprises to adjust their product marketing strategies.

The 13th China (UAE) Trade Fair is one of the comprehensive exhibitions held by "Hangzhou Overseas". "Overseas Hangzhou" has been holding exhibitions abroad since 2012. After 10 years of cultivation, its coverage and service scope have expanded day by day. It is not only a driving force for the high-quality development of Hangzhou's international trade, but also a bridgehead for Chinese foreign trade enterprises to explore the global international trade market.

At present, Hangzhou has held exhibitions in 10 countries, including Poland, Türkiye, Egypt, the United Arab Emirates, Brazil, India, Jordan, South Africa, Mexico and Indonesia, all of which have been certified by the UFI (International Association of the Exhibition Industry).