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In foreign trade, how to correctly use customs data to obtain overseas customer information?

2022-12-21

Customs data is a compulsory course for every new comer to foreign trade! It is simple to operate and easy to use. Just input the product keywords or HS codes, you can immediately obtain a large number of foreign purchaser information, saving a lot of time for manual search and screening; In addition, it is very accurate. The customs data are all real transaction records, so the queried customers are all those who have real needs. With a little effort, they can easily be converted into their own customers.

However, many foreign trade partners use customs data to directly find the contact information and send emails. As a result, hundreds of development letters have been sent out, but few replies have been received. This way of developing customers is more luck, and there is a great probability that they will not be able to develop customs data. How should we correctly use customs data? Today, Huacheng Chuangzhi came to talk about customs data.

First of all, what are customs data?

Customs data refers to various import and export statistics generated in the customs' performance of import and export trade statistics functions. It refers to the most authentic customs transaction records of buyers and sellers in various countries. Many people also call them customs bills of lading. The data fields include: commodity name, detailed commodity description, brand, variety, quantity, amount, unit price, unit of measurement, port, customs clearance date, mode of transportation, mode of trade, mode of payment, etc. Of course, Different countries have different announcements.

In fact, these customs data can be quickly queried on the Huacheng Chuangzhi software.

How to make good use of customs data?

1. The customs data can be used to analyze these purchasers, such as their purchase volume, purchase cycle, and product specifications, to see if they match their own supply capacity. Focusing on the development of more matched purchasers can save time and improve the success rate.

2. Don't just use the contact information of customs data. First filter out the freight forwarders, and then check whether the mailbox is available and accessible. Because some mailboxes may have been logged off, you can avoid doing useless work.

3. Use customs data in combination with Google search and foreign social platforms. You can search Google, Facebook and Linkedin for the enterprise names of the matched purchasers, and find more contact information and enterprise related information, which will help improve the success rate of the letter.

4. The export data of competitors in the same industry can be seen in the customs data, and they can be monitored. Every year, there are closed foreign trade enterprises or factories that can take advantage of the situation and receive their customers, with a high success rate.

5. If you have a regular customer who has been cooperating with you, you can also monitor it with data. You will find that you can see how many goods he has purchased from others, what the purchase price is, specifications, packaging, etc. As long as you have a good analysis, you can find some breakthroughs and let him take the initiative to add orders.

6. Customs data can also be used to develop new markets. You can use the data to inquire and compare which country has a large import volume of your products. In order to replace the new market, everything must start from scratch. The customs data can help you quickly find buyers in the new market, which is still very useful.

7. Partners who do not want to spend money on data can use Huacheng Chuangzhi to query customs data, so as to obtain useful purchaser information.

Finally, in addition to technology, mentality and persistence are also very important. We should not collapse our mentality just because we have tried several times to develop customs data but failed to reach customers. We should use customs data consistently and learn constantly to develop customers better.


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