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Summarize three experiences of using customs data

2022-12-21

1. The direct contact information in the customs data is mostly the bill of lading information and contact information retained by the freight forwarder, and the development effect is not ideal.

2. With customs data, you should not only focus on the contact information, but also learn to use data analysis to screen target customers, such as: analyze their purchase volume, purchase price, purchase cycle, supplier country, etc., to determine whether they are relatively matched with themselves. If their purchase price has been very low, and they can not do what price, then the customer can put aside first, regardless, after screening the target customers, Then go to the website to study his needs, preferences for words, etc., and write a targeted development letter;

3. Through the customs data, check the competitors to see which countries and enterprises they are exporting to. Now there are so many foreign trade factories closed that they can take over their customers. Especially last year, many of their peers were not doing it because of the epidemic.

Of course, the active development of any channel should not expect immediate results in the short term, which is unrealistic, especially the customs data, because most of the merchants who have already done import and export business have relatively stable supplier cooperation, and the follow-up is in place, which does not mean that they will certainly cooperate with you, but only that they have the opportunity to keep in touch. There must be some orders. Otherwise, some enterprises will not invest 2 million yuan in customs data every year.


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