General

Small, medium and micro foreign trade enterprises want to develop their own markets in the international trade market, so it is very difficult to obtain foreign trade orders. The main reason is that the competitiveness of the international trade market is relatively large. It is difficult for small and micro enterprises to compete with some foreign trade enterprises that have been deeply cultivated for several years or even decades. In addition, their own capital and resources are inferior to those of some large foreign trade enterprises. So how can small and micro enterprises combine the development of foreign trade channels and overseas marketing to harvest some foreign trade orders and open up the international trade market? The following points are summarized for reference.

1、 Preliminary work:

1. Good products are very important and are the basis of sales.

2. Take the independent website fully mastered by oneself as the basic marketing position. It is usually your own foreign trade website. This job is very important!!! No matter how small an individual has a brand, what's more, we are also a production factory? Because this is the first step in receiving foreign trade orders, many users know about you from the website. After all, customers can't always come to China for field visits! The English used on the website should be as standard as possible! One of the main channels.

3. Keep the content of foreign trade websites and social platforms updated to the extent that you can find your own company on Google!

4. See what products are needed in the market. For example, I am a waterproof material and have seen some traders who make building materials. Although he doesn't need waterproof materials, I can still provide him with our information, because you don't know when the guests need it!

2. Establishment of buyer channel

1. First, we should understand our products.

Try to master some product knowledge, such as product price, quality, use, product characteristics, after-sales service, product delivery time, delivery method, price and payment method, production materials and production process. Also know about peer products and related product knowledge. This knowledge can help you overcome the difficulties encountered in business work.

If you do not know the advantages and disadvantages of your products, it is difficult to persuade these sales channels to cooperate with you. Therefore, before starting a business, we should first have a clear positioning of our products.

2. How to find specific buyers? Once the website is built and the search optimization is done well, there will naturally be some customers coming to the site for consultation. At the same time, you can use many foreign trade platforms or some commercial websites to search for buyer information. In addition, you can search by industry through customs information, telecom yellow pages and professional magazines, and you will find many of your purchases. Business. Finding a specific buyer is never a big deal. As long as you dare to take the first step and grasp your product situation, it is not difficult to contact the buyer by phone.

3. Find some professional foreign trade professionals. They have mastered some sales channel resources. Veterans are valuable because they tread all the holes on the road. If we find these foreign trade veterans, we may not expect to bring them much business. Instead, we should use their experience to obtain some of their foreign trade sales channel resources and avoid useless tuition fees. At the same time, as a boss, you should also train yourself to be a qualified marketing personnel in the foreign trade industry. If a small factory wants to open up the international trade market, it cannot place all its hopes on the salesmen.

4. In addition to letting the salesperson introduce the buyer to you, you can also let your buyer introduce you to the buyer, which is also applicable to the foreign trade market. Although this method is difficult to say, it is not difficult to do. When you are sincere to the buyer, the buyer will introduce your advantages to his friends.

5. The buyer introduces his friend to do business with you. Because he was introduced by a friend, he is very sure about you. Such buyers are almost easy to do and very safe.

6. After mastering some stable sales channels through the above steps, we can shift our focus from purchasers to specific business and peer relationships. The products produced by your company may not satisfy the whole market, so when you meet unsatisfied buyers, such as your price is too high and the buyers cannot accept it, you can find a company that produces products similar to yours. Products, manufacturers that meet the buyer's requirements, introduce the buyer to him. Similarly, when the manufacturer meets your product requirements but cannot produce by itself, it will introduce the buyer to you. This is also a very useful method.

7. The popularity of the market depends on one person, while a company cannot do anything. Under the condition of mutual competition, we can jointly build the market scale.

The above are some methods for small, medium and micro foreign trade enterprises to explore the international trade market. If you have just entered the foreign trade industry, you can refer to them for some ways to help enterprises obtain orders and develop overseas markets.