General

Since November, Guangdong has organized a number of enterprises to participate in overseas exhibitions in Malaysia, Singapore, Indonesia and other places. Guangzhou, Dongguan, Foshan and other big foreign trade cities and manufacturing cities also rushed to introduce favorable policies to support enterprises to compete for orders.

In order to further help Guangdong enterprises to open up diversified international trade markets, the Department of Commerce of Guangdong Province has planned to build and enhance the "Guangdong Trade Global" exhibition platform for Guangdong's overseas commodities in overseas export markets from 2023, and expand the global influence of "Guangdong Goods". The relevant competition activities have been launched recently.

With the gradual optimization and adjustment of epidemic prevention policies, Guangdong, a major foreign trade province, has been accelerating its efforts to organize advantageous industrial clusters to "go out to sea in a group" to seize global orders. A few months ago, Guangdong proposed to explore ways to organize enterprises to "go global" to connect with the international trade market by organizing group charter flights, and launched the "Guangdong Trade Global" overseas charter flights exhibition plan to facilitate Guangdong enterprises to participate in overseas exhibitions.

Since November, Guangdong has organized a number of enterprises to participate in overseas exhibitions in Malaysia, Singapore, Indonesia and other places. Guangzhou, Dongguan, Foshan and other big foreign trade cities and manufacturing cities also rushed to introduce favorable policies to support enterprises to compete for orders. The economic and trade delegation of Foshan Municipal Government has recently won billion yuan in Europe. The first government delegation to go abroad since the outbreak organized by Dongguan Municipal Government recently led 51 enterprises to charter flights to the United Arab Emirates to participate in the Dubai trip of "Made in Dongguan, World renown".

Recently, most of the Guangdong enterprises that "go out in groups" come from such advantageous industries as electronics and clothing. After three years of epidemic, Guangdong enterprises have been enthusiastic about the government's participation in expanding overseas markets in the mode of "overseas exhibitions+business charter flights+epidemic prevention services"; From the reflection of overseas markets, the superior products of "Guangzhou Goods" are still popular in major exhibitions, which also increases the confidence of enterprises in expanding the international trade market.

The fourth Guangdong (Malaysia) Commodity Fair in early November was the first project in Guangdong to organize enterprise delegations to participate overseas in the form of charter flights in the past three years. Enterprises from Foshan, the "Ceramic City", Shunde, the "Home Appliance City", Dongguan, the "IT Equipment City", Zhongshan, the "Lighting City" and other places actively participated in the exhibition to seek business opportunities.

The person in charge of Dongguan Suohan Garment Co., Ltd. said that 60% of the company's products were sold overseas. Previously, taking orders through online exhibition was often affected by jet lag and other issues. Therefore, the government signed up for the exhibition as soon as possible after launching charter flights, looking forward to breaking the ice in the Malaysian market.

In 2021, Guangdong's cosmetics export will account for 35.1% of the country's total. At the Asia Pacific Beauty Show Singapore Special Exhibition in the middle of November, the "beautiful smart" products brought by 69 Guangdong enterprises were also favored by buyers. "Going abroad to participate in the exhibition is the best way to develop new customers and maintain old customers. The effect of this exhibition was much better than expected. Our nail machine and other exhibits were sold out, and we met nearly 100 new customers, as well as American old customers who have never met after three years of cooperation." said Zeng Jianwei, the foreign trade manager of Dongguan Simei Cosmetics Co., Ltd.

For Guangdong, to promote its advantageous industries to "go out together" is not only a continuation of Guangdong's implementation of the Guangdong Trade Global Brand Project and the promotion of foreign trade transformation and upgrading, but also an opportunity to help enterprises cope with the current downward pressure on orders and solve the foreign trade dilemma. In the first three quarters of this year, Guangdong handed over its foreign trade "report card" of 5.6% export growth and nearly 10% growth in trade with Europe and the United States; In the fourth quarter, under the multiple challenges of weak external demand and rising costs, many foreign trade enterprises reported that the peak season was not strong and orders were insufficient. The government organized enterprises to take the initiative to connect with the international trade market, which became an efficient way to deal with challenges and stabilize the foreign trade market.

For strong manufacturing cities such as Foshan and Dongguan, it is more urgent to use government resources to accelerate the process of "going to sea" of enterprises. It can not only seize the "window period" at the end of the year to add points to the "final examination" of foreign trade, make a good start to the new year, but also accumulate new momentum for the development of local competitive industries.

In the first ten days of December, the Foshan Economic and Trade Delegation returned from the "ice breaking trip" across Europe. Enterprises from Foshan's characteristic industries such as household appliances and home furnishing won more than 500 million yuan of intended orders. Influenced by the shortage of natural gas and other factors, the demand for heating appliances in the European market has soared. During this visit, many enterprises seized this market opportunity. For example, Guangdong Gaoermei Refrigeration Equipment Co., Ltd. won a new order totaling 22 million euros in Germany with air source heat pumps and other products. "It is a great encouragement for us to be recognized by German customers. We will further improve the market share of our products in Germany and Europe on this basis," said Ding Xiaojiang, the chairman of Gaoermei.

Dongguan, which has ranked among the top five cities in China's total foreign trade volume for 25 consecutive years, has also accelerated the pace of organizing groups to compete for orders. It has not only set up a special class for stabilizing foreign trade to organize multi wave enterprises to participate in overseas exhibitions, but also released new policies on December 9, which will greatly increase the amount of support for enterprises to participate in overseas exhibitions. Dongguan enterprises are excited and actively participate. "The booth fee, decoration fee and travel expense of more than 100000 yuan for an overseas exhibition is a huge cost for our enterprises at the start-up stage, thanks to the strong subsidies and support of the government." Yang Mei, general manager of Dongguan Qingguang Toys, told reporters that Dongguan is actively building a "city of trendy play". At the end of the year, the company has signed up to participate in toy exhibitions in Indonesia, Vietnam, Germany and other places, hoping to catch the fast growth of the global trendy toy market, Bringing Dongguan Chaotan Business Card to the world.

In order to further help Guangdong enterprises to open up diversified international trade markets, the Department of Commerce of Guangdong Province has planned to build and enhance the "Guangdong Trade Global" exhibition platform for Guangdong's overseas commodities in overseas export markets from 2023, and expand the global influence of "Guangdong Goods". The relevant competition activities have been launched recently. Some cities and prefectures in Guangdong have also planned a "sea trip" for the coming year. For example, Dongguan will organize enterprises to participate in nearly 50 overseas exhibitions in the first half of 2023, and is now stepping up its efforts to meet the needs of enterprises.