General

"Customs data? Isn't it used to develop customers?" The first sentence most foreign traders say when referring to customs data is often this sentence.

It is true that customs data itself is a combination of bill of lading and customs declaration data of foreign countries, which can accurately show the target export and procurement records. It is not wrong for foreign traders to use it as a sharp tool to develop customers. However, the role of customs data is not just to find customers.

To give a simple example, foreign traders and their own leaders. Foreigners stare at customs data all day long, hoping to find customer information, such as email and other contact information.

On the other hand, many leaders themselves have no customer development tasks, but if foreign traders carefully observe, they often look at customs data. Why is this?

Of course, I admit that many leaders also want to develop more customers because of their strong sense of responsibility, and no one will dislike the number of customers. But in fact, customs data has greater benefits for them:

1. Analyze the market

In fact, many leaders value the function of customs data most. When a product is just "launched", leaders often first consider how to open up new markets. What they care most is which region has a large demand for this product and development potential.

Then it is only necessary to compare the results shown in the customs data to know the transaction quantity, import quantity and purchaser quantity of this type of products in each country, so as to preliminarily grasp the market prospect of each country.

For this, foreign traders can use Huacheng Chuangzhi for market analysis.

2. Consolidate customers

This rule is applicable to foreign trade enterprises. Can you confirm that you are the only supplier for your customers?

I believe the answer is no.

By using customs data, foreign trade enterprises can track and analyze customers' trade situation to judge customers' supply trends other than their own.

By comparing with those competitors, we constantly optimize our products and find a breakthrough to further expand the scope of cooperation between the two sides.

3. Monitoring peers

This can be replaced by a more understandable phrase - "robbing customers". I mentioned earlier that no one would dislike too many customers.

Through customs data, foreign trade enterprises can monitor their competitors' transaction records, obtain their customer information, analyze their customers' purchasing laws, prepare in advance, and quickly seize the other party's market.

Foreign traders should not have too much psychological pressure on this. When Xiao Bian started his career, his master said a classic line: "Doing business is stealing food from others. The cake is so big, and people will eat it if you don't eat it." Besides, although it is a big taboo to rob customers "openly", it can only be considered fair competition.

4. Control regional and industrial changes

As mentioned earlier, you can see the number of suppliers in a region using customs data, but you can also see the changes in this number. When the number of suppliers of Class I products in a region suddenly increases, it proves that such products are "profitable" in this region, and everyone hopes to have a share. On the contrary, it proves that the product is not popular here, and there is no need to pay attention to this area for the time being.

5. Activate old customers

Contrary to Article 3. Many foreign traders have encountered the situation of losing or missing orders. The main reason for these phenomena is that customers have been pried. And the biggest "culprit" for customers being pried is customs data.

As the saying goes, "Don't be afraid of stealing, just be afraid of being remembered". It is likely that when you read this article, someone was using customs data to analyze your customers and study how to steal your "gold owner".

At this time, we can do the opposite. We also use customs data to analyze recent customer preferences, find our own problems, make targeted adjustments, and use better product quality to impress old customers and regain orders.

In fact, the role of customs data is not limited to the above five items. For foreign traders with different goals, it has different roles. As long as you can select the data you want, you can maximize its value.

However, there are a lot of good and bad people who provide customs data services. Foreign traders must carry out various investigations and choose reliable service providers such as Huacheng Chuangzhi.