General

It is not easy to launch new products in overseas markets, especially when you try to enter new markets where cultural differences may exist. This is why you need to conduct overseas market research and adopt the best overseas promotion strategy to ensure success.

First, you need to understand the local market and conduct market research. Through market research, you can find the answers to the following questions:

What are the needs of your target audience? What are their interests and preferences? How do local customs and traditions affect purchasing behavior? What are their motivations for buying products? At what price are they willing to buy the product? What are your advantages over your local competitors?

Once you answer the above questions and adjust the product specifications and pricing accordingly, you can start promoting your products overseas.

Here are three ways that Huacheng Chuangzhi will help Chinese international trade enterprises promote overseas products and share with you:

1. Stories to sell products and establish product brands

Sell story products. You need to help people understand how your products add value to their lives. People pay for brand value.

Storytelling is a powerful medium that can attract the audience's attention and stay in their minds forever. The best stories will never be forgotten.

Create a story based on the customer's entire purchase process (from product identification stage to product purchase stage).

Add characters to your story and make your target audience the protagonist of your story. When people regard themselves as the heroes of the story, they are more interested in trying products themselves. Add conflict and emotion to your story and ask social questions.

Expo can expand your business to the world, because we are good at localized marketing and familiar with localized media. We combine storytelling with marketing.

In order to expand the new market of international trade, you need the approval of influential people. Social media is a good way to find local influential people who can endorse your products and build brand awareness.

Imagine how much participation you will gain by using the power of influencers. However, it may not be easy to find influential people. Simplify this process, and let experienced overseas promotion companies help you find the right influencers, rather than find them yourself.

Even if your budget is tight, influencer marketing campaigns are perfect. They help build credibility, because influential people will vouch for you - a necessity in new markets.

You can also use influencers to get more user generated content to further prove social influence. You can ask influential people to encourage their fans to share their photos or videos to showcase your products.

Second, advertising (online and offline)

Advertising helps to increase brand loyalty, leading to repeat purchases. You can use many different advertising channels to promote your products in the international trade market.

The best ones include: newspaper advertisements in local newspapers. Advertising uses online pay per click, display and banner advertising. Invest in social media campaigns or put banner ads on Facebook. Use redirected ads for potential customers who have previously visited your website. Plan social media events to attract new customers. Sell your product on radio or TV. Attract the attention of potential customers through billboard advertising.

To find out which visual content best suits your audience, you can use social media tools. Its AI based analysis can help you choose the best visual content for advertising.

If you do not understand the international trade market environment and cultural differences, and do not have an overseas marketing team, Huacheng Chuangzhi is your best overseas promotion partner. It has media resources and globalization teams from more than 200 countries around the world to help Chinese brands go overseas.

Third, cooperate with mature enterprises in the target market

If you want to enter a new market, you must not underestimate the power of other enterprises that have in-depth knowledge of the local market.

You can work with them to maximize the chances of product success.

Some of the top foreign business partners you should look for potential partners include:

Business partners gain access to new sources of funding and local target markets. Local trade association or local chamber of commerce. Familiar with overseas local marketing organizations.

For example, after cooperating with Uber, an online car company, McDonald's launched door-to-door service in the UK.

Suzuki signed an agreement with Toyota to expand its European market, which is a large electric vehicle market. According to the contract, Toyota will provide Suzuki with two electric models for release in the European market.

Such mutual cooperation is very effective for expanding the coverage of new products in the shortest time.

What is popular in one country may not work in another. You need to adjust your products according to the habits and preferences of local audiences.

You can also use the above strategies to present your products in the best way in front of potential customers. Global marketing will not succeed unless you heavily use local marketing. Follow these three methods to promote your products in any international trade market you choose.