To put it simply, doing foreign trade is to do business with foreigners in foreign languages, reach a consensus, place orders, deliver goods and collect money. However, in practice, doing a good job in foreign trade is a university question. Only if you know some skills can you do it more smoothly. So, how can we do well in foreign trade? Huacheng Chuangzhi Foreign Trade Software has sorted out 13 tips, hoping to help you:
01 Fully understand the product
Be sure to know your products like the palm of your hand, including the position of your product quality in the market, how competitive the price is, and what markets it is suitable for. Only by accurately positioning our products can we have a target, improve efficiency and reduce unnecessary losses. At the same time, you must believe in your products and pass this confidence on to your customers. If you have no confidence in your product, your customers will not have confidence in it.
02 Understand industry trends and competitors
The so-called knowing oneself and the enemy is invincible in every battle. Only by understanding the situation of competitors, can we know well and communicate with customers easily. Only by understanding the development trend of the industry can we better grasp the direction of product development and not lag behind people.
03 Find customers and cultivate them
Those who can operate several B2B platforms should know some skills to find customers online. The way to obtain orders starts from looking for customers, and cultivating customers is more important than immediate sales. If you stop adding new customers, foreign trade business will lose the source of success. You can try to develop customers with foreign trade software. Here we recommend Huacheng foreign trade software, a big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software, which covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, and provides two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles Various national economic industries, such as medical equipment, optical fiber and cable, laser, etc., switch over various modules at will, break through the blockade when sending foreign trade emails, and answer all inquiries without missing. Huacheng Chuangzhi foreign trade software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems, making it easy for foreign trade friends to do foreign trade.
04 When you receive an inquiry, you should reply promptly
When you receive inquiries from customers, you should reply promptly. Even a public reply will let the customer know your efficiency and respect for the customer.
05 Learn to quote and give a professional impression
The quotation cannot be too high or too low. Too high will scare away customers, and too low will make subsequent bargaining more embarrassing. Therefore, the quoted unit price must be detailed and clear, leaving a professional impression.
06 Try to make customers remember you
The important rule of a strong first impression is to help people feel important. Grasp one or two small details to let the customer remember you.
07 Pay attention to some communication skills and improve the ability to solve problems
It is unavoidable to encounter problems of one kind or another in work. Don't panic when you encounter problems. First calm down the other party's feelings, then think about how to solve them, and try to find a compromise to reduce the losses of both parties.
08 Improve negotiation ability
Before negotiation, try to list solutions and know your own bottom line. The most important thing in negotiation is to understand the opponent and pay attention to his mentality, needs and problems. Only by understanding the other party can we better grasp the scale of negotiation. There is no shortcut to improve negotiation ability, which can only be achieved through continuous theoretical study and practical summary.
09 Improve analysis ability
Learn to judge true and false inquiries, and be alert to fishing inquiries. In an email, if the product is not mentioned, but is collectively expressed as a product, or prompts you to open the link to see the product information, such an inquiry may be deceptive. And the following inquiry may be true.
(1) It is required to quote for a certain product, indicate the quantity, specification, packaging, delivery time, port of arrival, and provide relevant certificates.
(2) Provide similar products that your company does not have, and ask if you can provide production. At the same time, the other party shall provide the required product specifications and other information;
(3) Provide products that your company can do, and attach pictures, target prices and other detailed product information.
For valuable inquiries, customer information can be extracted from the content of the email, customer background can be investigated, and different treatment can be made. We should not treat all inquiries equally, have a target, and properly handle each inquiry.
The feeling of business is essential, and we should learn to guess the psychology of customers. We can find out the main reason why customers hesitate to place an order in time, and also make the right decision in time, because at the most critical moment, a word, a small detail can change the whole situation.
10 Effective tracking
Effective tracking is to track valuable customers by email, fax, telephone, inviting them to visit the factory, or reminding customers to "force" them to place orders under some excuse, so as to achieve the purpose of truly receiving orders. But we must pay attention to the way and tone of speaking, otherwise it will be counterproductive.
11. Pay attention to adjusting mentality
Many foreign trade salesmen were discouraged and doubted their ability after receiving orders for three or two months. To do foreign trade, we should stand up to failure and adjust our mentality in time. Doing business is not a matter of two days. Any transaction can only happen after both parties have a thorough understanding. So we must have enough patience and confidence.
12 Keep learning and apply new knowledge to work
Read more books about economy and sales, pay attention to daily news, learn about the latest national and social news, receive some training, and improve your ability.
13 Timely summary
Develop the habit of making plans and summaries. Review mistakes in daily work in time. Only by learning from our failures and correcting them in time can we succeed step by step.