General

The 2022 World Cup has come to a successful conclusion. According to media reports, the World Cup has seen the Middle East region with rich people, oil and vast desert. For foreign traders who are keen on business, the future is a great opportunity to develop the Middle East market! What do we need to know to develop the Middle East market? Huacheng Chuangzhi Foreign Trade Software is summarized as follows:

Middle East Market Geography, Humanities and Economy

The Middle East market usually refers to the nine countries and Arab countries around the Persian Gulf and the Arabian Sea. They mainly use Arabic, but mainly English in cross-border trade.

The core countries are the "six Gulf States" composed of six high-income countries: Qatar, the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia and Oman. They are located at the transportation hub between the eastern and western hemispheres and have a very important strategic geographical location. They are bordered by Iraq and Jordan in the north, Yemen and the Arabian Sea in the south, the Arabian Gulf in the east and the Red Sea in the west.

The total population of the Middle East market exceeds 500 million, and the per capita GDP of the core countries exceeds 20000 dollars. In particular, Qatar, the host of the World Cup, a small country with only 2.65 million people, has a per capita GDP of 68000 dollars. With a big hand, it spent 220 billion dollars to host the World Cup, which is sufficient to demonstrate the strong consumption power of the Middle East.

As an important hub of cross-border trade in the Middle East, Dubai, the United Arab Emirates, is also the largest cargo distribution center. 80% of the goods to and from the Middle East will transit through Dubai, and radiate Eastern Europe, India and African countries, as well as the consumer market with a population of 1.5 billion.

The Middle East connects the three continents of Asia, Africa and Europe, is located at the intersection of the the Belt and Road, and is also an important participant in the construction of the the Belt and Road. In 2021, the bilateral trade volume between China and the Middle East will exceed the US $300 billion mark, with a year-on-year growth of about 37%. China remains the largest trading partner of Arab countries, mainly exporting agricultural and light industrial products to Middle East countries.

Characteristics of the Middle East market

The Middle East market region has the characteristics of unified regional users, relatively unified religions, and unified preferences for commodity browsing. It can be said that it is a unified big market.

In addition, the Internet penetration, consumer demand, young population institutions, online payment and policy environment in the Middle East also provide favorable conditions for cross-border trade.

Internet penetration rate: The Internet penetration rate in the High Middle East region is relatively high, especially in the member countries of the Gulf Arab States Cooperation Council, where the Internet penetration rate exceeds 90%.

2. Large consumption demand: The industrial structure of the Middle East is dominated by energy and related industries. The industrial structure is single, the inland transportation system is not developed, the light manufacturing industry is relatively weak, and daily use, electronics, and clothing mainly rely on imports.

3. The population structure is young: 70% of the people in the Middle East are under the age of 30. They have strong consumption ability and are more willing to accept online shopping and cross-border shopping.

4. Development of online payment: In the past, the Middle East tended to use cash for payment, but after the outbreak of the epidemic, cashless payment in this region has seen a huge growth, which has also promoted the development of e-commerce to some extent. It is estimated that in 2023, about 69% of the transactions will be online.

5. Good policy environment: Major countries in the Middle East market, such as Saudi Arabia, the United Arab Emirates and Qatar, have good foreign trade policy environment. Their economic policies are open and there are almost no taxes or trade barriers. They adopt a free exchange system and do not implement foreign exchange control.

Language Taboos in the Middle East Market

Language: Most buyers in the Middle East speak Arabic, and some countries also speak their own mother tongue. Therefore, to do business with them, you should not only know Arabic, but also be familiar with other small languages.

Taboos: The Middle East is mostly Muslim countries, which generally focus on religious beliefs. Therefore, attention should also be paid to the selection and packaging. For example, avoid putting tobacco, electronic cigarettes and other products on the website.

Key festivals: The promotion seasons for e-commerce in the Middle East are "White Friday", Ramadan and Double 11. Consumers' consumption motivation has been greatly increased, and they can make preparations in advance.

In addition, customers in the Middle East are impatient. They are very sensitive to the normal trade delivery deadline card and the consistency of samples and quality. Once the delivery date is delayed and there are quality problems, the supplier will face either price reduction or claims, which is crucial.

However, customers in the Middle East cherish the relationship between people, attach importance to emotion and etiquette, and are talkative. Good relationships can have a critical impact on the success of business, and all daily friendly courtesy is essential.

Note: Middle Eastern customers are usually shrewd businessmen. They show their friendliness and enthusiasm towards any customer. They usually talk grandiloquently. But when it comes to key factors such as price, if you can't convince them with convincing reasons, they will not give way to any price.

How to efficiently develop the Middle East market

Use Huacheng Chuangzhi foreign trade software to find customers, locate the countries/cities you want to develop, enter product words, and then you can conduct a carpet search for potential customers. Whether you want to find manufacturers, brands, or street scattered wholesalers, you can quickly and accurately locate them.

When you open a target customer, you can view the address, telephone number, official website, 3D scene and other basic information of the other party in detail to help you judge customer quality and matching.

With one click of customer portrait mining, you can quickly find the boss, senior executives, procurement and other key decision-makers in 30 seconds. Their names, positions, email, phone numbers, and social accounts are all available, so that you can easily reach the target customers and have one-on-one cooperation with key procurement people.

Huacheng Chuangzhi Foreign Trade Software can also query the customer's import and export records in detail, including purchase date, purchased products, purchase quantity, purchase amount, upstream and downstream supply chain, etc., to help you fully know yourself and your partner.

In addition, Huacheng Chuangzhi's foreign trade software also has more than ten mainstream customer acquisition channels, such as the engine to find customers, customs data, LinkedIn to find customers, and brand to find customers. The Middle East market has huge potential, and it is not limited to one development method. Only by walking with multiple legs and playing a good combination of boxing can we quickly seize more business opportunities. Huacheng Chuangzhi foreign trade software helps you to do foreign trade easily!