General

As a good friend of China, Russia has huge development potential and market value. Especially in the current international environment, foreign trade with Russia has become a hot trend. How should foreign traders develop the Russian market efficiently? Huacheng Foreign Trade Software summarized the following points, let's have a look!

Characteristics of Russian customers

1. Laziness

This character is reflected in most Russians. An order can be delayed for more than half a year before shipment, which may be related to the living habits of Russians. They live slowly and focus on enjoying life.

2. Capricious, work without plan

They are fickle. After countless orders are confirmed, they will change and do inefficient things repeatedly. This is related to the Russian way of thinking. They can think, but they are usually willing to think about a certain point, rather than the whole. Another reason for fickleness is that they do not have their own judgment on certain things.

3. The customer has a high viscosity and can cooperate for a long time once

The Russians will not believe you when they first contact you, but once they believe it, they will always believe it. Therefore, with the first successful cooperation, he will take delivery of goods from suppliers for a long time, which is why domestic enterprises have many long-term cooperative Russian partners.

Get used to communicating in Russian

As Russia's recognition of its own language is far higher than that of other languages, the enthusiasm of Russians to learn English is generally low, and almost 90% of Russians do not speak English. If the foreign trader finds that the English email sent to the Russian customer does not receive any response, he can try to send the Russian email, which may have a different effect.

Living habits of Russian customers

1. Russia has a large seasonal temperature difference and strong seasonality in marketing

When publishing information, you can highlight the hot sale of the current season in the title keywords. In Russia, winter is very cold, so people pay great attention to keeping warm outdoors. Hats, scarves and gloves are necessities. Women are also particularly keen to buy coats made of animal fur. Therefore, the popular commodities in winter include hats, gloves, scarves, gloves with separated fingers, fur long clothes, fur short coats, etc.

2. Russians wear different clothes outside and at home

At home, I will definitely change my home clothes. After taking a bath, I will wear a bathrobe. When I sleep, I will wear a thin and comfortable nightgown. So the home clothes are selling like home shoes, home clothes and pajamas.

3. Russians love sports

Sports are an important part of life. They often buy special sportswear, sports shoes and accessories. Products like sports, running, swimwear, etc.

4. Russians love holidays

Russians (especially young people and children) have the habit of going on vacation and generally like to go to the beach, so they will buy many things used on the beach, such as swimwear, clothes and beach shoes.

5. Russian women will dress up

Russian women generally dress and make up, so they have a large demand for beauty products, but they prefer to buy cosmetics with brands, such as jewelry and headwear.

6. Formal installation is also popular

Many government and company employees will wear suits (formal clothes), many festivals and formal occasions will also wear suits, and some men will wear cufflinks. Like suits, cufflinks, etc.

7. Gift giving is frequent on holidays

Every year, Russians give gifts on New Year's Day, Women's Day, Men's Day and Valentine's Day. At this time, they are very interested in providing creative gifts. At the same time, they attach great importance to newborn babies. They also have the habit of giving gifts to children born to friends, such as gifts for newborns.

8. Russian women like to catch up with fashion and always pay attention to new clothes, shoes and bags

Some popular and hot selling, novel, creative and popular commodities in the season are popular. Russian adult women don't like too cute dressing style, they prefer European sexy style. Russian men are tall, and there are many obese people, so they have a special preference for clothes in larger sizes.

9. To understand Russian English

The biggest feature of Russian guests' inquiries is Russian English. It may be difficult for many people to see it for the first time, so it is recommended to use reliable language processing software or directly use Russian to communicate with each other, which will increase customer interest. Russian guests like to use Skype to talk about business online, and also use SMS (equivalent to our SMS in China).

How to efficiently develop the Russian market

Customs data

The fields of Huacheng Chuangzhi's foreign trade software are not only complete, but also updated quickly. It is updated once a week, and can search for precise buyers with purchase needs according to product keywords, HS codes, buyers, suppliers and other conditions.

Search Engines

Enter product keywords, take "sports equipment" as an example, select the Russian market, and you can lock in precise customers in batches.

Map development

If you directly locate a Russian city, you can carry out carpet search according to product keywords, and you can accurately locate small B customers.

LinkedIn Development

Enter industry/product terms in LinkedIn search, select the country, customer type, company size, etc. you want to develop, and find the target customer.

What if the target customer is found and there is no contact information? Huacheng Chuangzhi Foreign Trade Software can get the contact information of key people such as purchasing, boss and CEO with one click. You can contact whoever you want!

Once you have found the target customer, you can get the contact information of the key person, and then go to contact the customer quickly! The development potential of the Russian market is huge, and the trade with China is very friendly. As long as our products and services are hard enough, there are still many opportunities for orders. The big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, providing two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical equipment, optical fiber and cable In various national economic industries, such as laser, multiple modules are switched at will, foreign trade emails are sent to break through the blockade, and all inquiries are answered without missing. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many problems in customer acquisition and marketing, and Huacheng Chuangzhi Foreign Trade Software has made it easy for foreign trade friends to do foreign trade.