General

How do foreign trade experts use customs data? First of all, we need to understand the principle of customs data. The following is the role and use of customs data collated by Huacheng Chuangzhi. I hope it can help you. If you want to find a reliable customs data platform, you can contact Huacheng Chuangzhi:

1、 What is customs data?

The customs data is the import and export statistical data generated by the customs in performing the import and export trade statistics function. The task of customs statistics is to carry out statistical investigation, statistical analysis and statistical supervision of import and export goods, carry out import and export monitoring and early warning, prepare, manage and publish customs statistics, and provide statistical services. For this part of data, the customs will regularly release import and export statistics, early warning and monitoring data. The data will be specific to certain industries and commodities, but generally not to certain enterprises.

2、 What is the main role of customs data?

1. Customs data analysis market

When we use customs data, we should be good at summarizing the price of a market. In this case, when there is an inquiry in the same market, we can use it as a reference.

As we all know, the price of export to South Korea is often higher than that of other countries such as India, so how do we grasp this height? At this time, we need to use customs data to analyze the highest and lowest prices in South Korea, so that we can take the middle price or a little higher. We have reference basis, and the quoted prices will be more reliable.

2. Customs data analysis market demand

Every year when we get the customs data, we need to summarize the import volume of this country in the previous year, how much we export, how much we account for the market share, if the market share is small, what is the reason, and we will adjust our marketing strategy for this market according to such market share.

3. Customs data analysis peer market trends

Using the customs data, we can clearly know the export price of the products of the same trade and the customer market of the same trade. In this case, if our share in the market is relatively small, we can summarize the reasons and then make policy adjustments for this market.

4. Customs data analysis customer needs

Using the customs data, we can clearly know the purchase volume of our customers, which other suppliers they have, and which suppliers they purchase from when they do not purchase our products. We can clearly know the purchase cycle of customers, so we can also track customers more effectively.

Customs data is always based on analysis and monitoring, so as to find potential customers! To put it bluntly, customs data is only an auxiliary tool. Whether it can be developed to customers depends on who uses it!

3、 Correct use of customs data

1. Keyword search

Through the customs data, you can get the "real buyers who have demand for their own products" through the key word one-click search. It has to be said that it is faster and faster than any other development method.

2. Purchaser analysis

The customs data can be used to analyze these purchasers, analyze their purchase volume, purchase cycle, product specifications, etc., and see if they match their own supply capacity. Focus on the development of relatively matched buyers, which can save time and improve the success rate.

3. Select freight forwarders

Don't use the contact information of customs data. First, filter out the freight forwarders, and then use the mailbox checking tool to check whether the mailbox is available and accessible. Because some mailboxes may have been cancelled, which can prevent you from doing useless work.

4. Deep excavation

Use customs data in combination with Google Map tool. The enterprise name of the selected relatively matched purchaser can be deeply mined in the decision-maker mining tool, so that more decision-type contact information and enterprise related information can be found, which will help to improve the success rate of the development letter.

5. Analysis of friends

The export data of competitors in the same industry can be seen in the customs data, and they can be monitored. Every year, there are closed foreign trade enterprises or factories that can take advantage of the situation to receive their customers, with a high success rate.

6. Conversion market

Use customs data to develop new markets. Now the trade war is relatively hot. If we used to focus on the American market, we should now consider developing in another market. You can use the data to query and compare which countries import more of your products. In order to change the new market, everything should start from scratch. The customs data can quickly help you find buyers in the new market, which is very useful.

In summary, we can quickly find the potential customer base with demand. Through the customer's purchase records, such as purchase quantity, price, date, country of origin, etc., we can focus on screening a group of customer groups suitable for our factory (such as supply quantity, supply cycle, product quality, price, etc.), and then through search engine, LinkedIn Facebook and other combination methods are targeted to find out the contact information of key customer groups (give priority to the company's boss and purchasing department, followed by the official website and sales department), and finally carry out effective follow-up and promotion, so as to achieve the purpose of order.

4、 How to mine the contact information of customers through customs data?

Basically, there is no customer contact information for customs data. Some customs data that claim to have customer contact information on the market, many of which are re-matched with third-party enterprise directory procurement through e-mail crawling software.

Therefore, the key point is that the customs data should be developed in cooperation with Google Search and SNS platform, and the development search plan should be formulated to achieve accurate development. It is precisely because there is no customer contact information on the customs data that many customers have not been accurately developed. The original customs clearance bill of lading data only contains the customer's company name and address, and basically there is no contact person and email address. To find key people and accurate contact information, we also need to use foreign trade customer development software to input keyword extraction, search engine, social media, etc.