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Three experience of using customs data for foreign trade

2023-01-11

1. The direct contact information in customs data is mostly the bill of lading information and contact information left by the freight forwarder, and the development effect is not ideal.

2. Using customs data, don't just focus on contact information, but learn to use data analysis to screen target customers, such as analyzing their purchase volume, purchase price, purchase cycle, supplier country, etc., to determine whether they match their own. If their purchase price is always very low, and they can't make any price, then this customer can put it aside without consideration, and after screening the target customers, Then go to the website to study his needs and preferences, and write targeted development letters;

3. Check the competitors through the customs data to see which countries they export to and which enterprises they export to. Now there are so many foreign trade factories that they can take over their customers. Especially last year, affected by the epidemic, many peers are not doing it.

Of course, the active development of any channel should not expect immediate results, which is unrealistic, especially the customs data, because most of the businesses that have already done import and export have relatively stable supplier cooperation, and the follow-up is in place, which does not mean that they will cooperate with you, only that there is an opportunity to keep in touch. There must be orders, otherwise there will be no enterprises that invest 2 million yuan in customs data every year.


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