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Foreign trade experts tell you how to make reasonable use of customs data!

2023-01-11

Customs data can be said to be a compulsory course for all foreign trade newcomers! This customer development model is simple to operate and easy to get started. All you need to do is enter product keywords or HS codes, and you can immediately obtain a large number of overseas buyer information, saving a lot of manual search and filtering time.

Many foreign trade newcomers' understanding of customs data is still on finding the contact information of target customers, and then sending a series of development letters, but this effect is not satisfactory. If you only use the customs data, you will not give full play to the maximum benefits of customs data.

Accurate transaction data

The customer information on the customs data is very detailed and authentic. Support the search of products, enterprises, ports, places of origin and other conditions, provide the latest trade transaction data between importers and exporters in various countries, and make comprehensive analysis and accurate positioning of buyers.

It can intuitively give the purchase quantity, transaction times and import and export quantity of the products you want to know in different countries. Through these data, you can know the market you want to develop.

Insight into industry changes

Another function of customs data is to understand the changes in the industry. Is your product suitable for export to a certain country? What is the trend of change in recent years? Are there still prospects for development in the future?

The customs data in the Huacheng Creative Intelligence system will be listed separately for your convenience. By observing the annual import and export volume of the target customers and suppliers, we can understand the needs of the market and industry, observe whether the entry opportunities are appropriate, and adjust our marketing strategies in a timely manner.

Understand competitors

For buyers who already have suppliers, customs data can still help with marketing. The simplest way to understand the trade data of peers and monitor the customer dynamics of peers is to analyze each supplier, understand the products, prices and buyers' preferences, find out their own advantages as far as possible, comprehensively control and analyze the latest lost buyers and newly developed buyers of peers, and carry out accurate marketing.

Monitoring target customers

The most direct role of customs data is to carry out a series of marketing by monitoring the target customers. After obtaining the import and export data of the target customers, you can understand their procurement laws, such as the season of procurement, the quantity of procurement, and the type of products purchased. As an export trader, we can flexibly use the data for targeted development.

Consolidate existing customers

For example, overseas customers of foreign trade generally have two or more supply chains to ensure the stability of the supply chain. Maybe our colleagues will purchase from multiple suppliers. At this time, we need to see how much our old customers purchase from us and how much they purchase from our peers. If the amount of purchase from others is very large and the amount of purchase from us is relatively small, then we need to find ways to increase their purchase from us.

Customs data is very important in the information age. I hope that every foreign trader can make reasonable use of customs data and make more bills!


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