General

Today, a friend said that his foreign trade enterprise is preparing to purchase customs data for development. I don't know how real the data is? And is it good for business? This issue is about:

1. You should understand what you want customs data to achieve. I am very puzzled to see your question. Do you want to meet any requirements with customs data? For example, to achieve the sales target? Or is it to verify the authenticity of customers? Or get the contact information of customers. Therefore, each enterprise should understand why it wants to buy customs data before using customs data. There are a lot of customs data in the market. In fact, most of them are based on the understanding of customer psychology. Some displays can show customer contact information, etc. In fact, most of the customer information is incomplete, and some of them are not the real information of the buyer. Many of them are from freight forwarders or logistics companies. It would waste a lot of time to argue again.

2. How to use and face this information system correctly? Explain to you:

2.1 Don't use customs data alone. After all, many information is untrue. The most important thing is to see the import quantity, country and transaction record of the importer. To contact this customer salesperson, you need to recite a lot of information before you can argue the truth; Rather than that, it is better to list it as a system of authentic and false evidences. After we obtain the customer's name, company name, etc., we search the customs data to see whether there is this customer and whether there is import record. I think that is the true meaning of the customs data. After all, many of its transaction data may be customers of customers. Sometimes it is not so easy to find real customers. Otherwise, every foreign trade enterprise will buy customs data, and there is no need for social media development. We can use social media such as LinkedIn to develop customers and use it as a tool for identity verification. I think this is the best service it provides us.

2.2 A multi-channel customer channel mechanism should be formed. Whether the data is true or not, the most important thing is that the salesperson should develop customers well. Businessmen blindly rely on customs data to develop customers, which inevitably leads to many disappointments. After all, this system is only an auxiliary function. The salesperson should open a wide range of channels to develop customers, so that the probability of transaction will be much higher, and customers can see themselves well. We should make full use of fixed channels such as foreign trade tools, payment platforms, social media and independent stations. The development situation of symbiosis of multiple channels will be formed so that marketing will be meaningful and have more opportunities.

2.3 Finally, what we call good use but not good use. I think it must be clear how to make good use. Is it only by developing customers at a high speed? Or does it play a role in customer identification as an auxiliary tool? These questions need to be clarified. After all, I have analyzed your question briefly for your reference only. Welcome to exchange and discuss this question together.