General

Huacheng Import and Export Data Observation reported that in the promotion of foreign trade, it is necessary to properly use marketing means, only in this way can we effectively release the brand and commodity information, and pull the distance with customers. There are many marketing methods in the current market, and email marketing is a more traditional one. Using this model can not only cover a wide range, but also do not need to invest a lot of marketing costs. But in the process of marketing, many of them are ineffective marketing, so how can we avoid ineffective marketing?

1、 Collect email addresses

We should understand that the main reason for email marketing is to obtain the email addresses of target customer groups. When we get the email address, we can extract it from the information left during the registration and the customer information collected in other email activities. In order to avoid missing potential customers, attention should be paid to classifying user information during operation.

2、 User group marketing

According to the observation of Huacheng Import and Export Data, the user groups are different, and the purchase attributes are also different. Therefore, we should use appropriate groups when conducting email marketing, so as to continuously accumulate new customers and maintain old customers.

3、 Select the sending time

On the one hand, sellers need to understand the time difference in the target market, send email marketing at the appropriate time, and ensure that the email is checked;

On the other hand, it is also necessary to grasp the nodes of festivals or other promotional activities, plan the timing of mail delivery in advance, and control the cycle and effect of the whole activity.

4、 Analyze the target market

Before email marketing, it is necessary to fully analyze the target market:

It is necessary to understand the culture and consumption habits of the other party, and avoid offending their taboos while catering to their interests; Be familiar with each other's language and ensure the effectiveness of information transmission; It is also necessary to understand the policies and rules of the other party, comply with the norms of cross-border commerce, and prevent the content of email marketing from being intercepted because of violating the policy requirements.

5、 Improve content settings

Huacheng Import and Export Data Observation reported that the subject of the email is the finishing touch of the email marketing. First of all, it is necessary to ensure that the subject is simple and clear, and the information is complete, and at the same time, it is also necessary to highlight the highlights, so as to ensure that the recipient can receive the summary brand, commodity, and activity information through the subject; Attention should be paid to the clarity and readability of the text, and appropriate marketing scripts should be added to attract readers, but not more rigid, so as not to cause disgust; You can add relevant links to guide users to the web page for more details; More attention should be paid to typesetting. While being beautiful and elegant, attention should be paid to ensuring that it can be viewed normally on any device.

6、 Pay attention to daily maintenance

According to Huacheng Import and Export Data Observation, in addition to the need for email marketing during promotional activities, daily maintenance is also an important part. Maintaining daily maintenance is conducive to improving the brand loyalty of users.

The key links of daily maintenance are new products on the shelf, user care, scrapping and recovery, and order dynamics. The cross-border e-commerce platform can automatically send email when the above links occur by setting the email to be sent automatically. For example, Shoptop has customized settings in terms of order abandonment, order submission and cancellation, receipt and delivery notification, and can directly send email to relevant users, which is convenient and fast.

7、 Timely data recovery

E-mail marketing has been sent out, and it is particularly important for data to be recovered in time. Only through market effect analysis again and again can we summarize the e-mail marketing methods suitable for our own brand and customers.

The A/B test method can also be used for email marketing, sending different versions to different small-scale groups, and the first version with good feedback will be sent as the final version. Huacheng Import and Export Data Observation Report.