General

Customs data is the general name of bill of lading and customs declaration data. Through these necessary import and export documents, you can intuitively understand the purchaser, supplier and detailed goods information of each imported goods. This information is an essential tool and data support for international trade.

Foreign trade personnel are well aware that mastering the resources of buyers is equivalent to having a powerful weapon to defeat competitors. How can I obtain buyer information or monitor competitor information?

Customs data plays a vital role. Only through in-depth research on customs data and accurate understanding of their dynamics can we truly know ourselves and the enemy, defeat our opponents and become the final winner.

Today, the editor will summarize the advantages and disadvantages of customs data to help foreign trade enterprises maximize their benefits.

1、 Advantages of customs data

1. Grasp the buyer's procurement rules and quickly lock customers

The customs bill of lading is the transaction voucher of the buyer and the seller, and is updated monthly, which not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also is the current active buyer. At the same time, through the query and analysis of its transaction records, you can clearly know the buyer's purchasing products and strength, so as to find the most suitable buyer.

Through tracking and analyzing the buyer's transaction records, we can find out the relationship between their product quantity, delivery time and replenishment time, and find out the buyer's purchase rules. Recommend the company's products to buyers at the best time to increase the hit rate.

2. Understand the export information of peers and monitor competitors

Through tracking the buyer's transaction records, find out other suppliers of similar products and their share changes in the transaction. At the same time, you can track the transaction records of competitors through the whole process, master their buyer information and transaction records, and analyze the background and production and operation status of competitors, so as to truly know yourself and the other, so as to flexibly and pertinently adjust your market strategy and put yourself in a favorable position in the competition.

3. Improve the loyalty of existing buyers and recover the customers who are about to lose

There are more and more channels for customers to obtain suppliers, which may be poached by competitors at any time.

So we should monitor our old customers at any time and pay regular attention to their transaction records. If the purchaser changes the supplier, we should know the competitors,

Through comparative analysis of competitors and ourselves, we can find out the problems of our products and make targeted improvements to further consolidate customer relations and enhance customer value. It can also grasp the possible trend of the buyer in advance, improve or adjust the existing market strategy and avoid risks according to the abnormal situation of the order.

2、 Disadvantages of customs data

1. Purchasers are not all importers

Everyone who has used it knows that there are freight forwarders and shipping companies on the customs data. Because some importers are not buyers in the customs transaction information, the buyers may have reported it through the freight forwarder or shipping company at that time, so it shows the freight forwarder or shipping company.

So after we find the buyer, we must have a detailed understanding of the customer to judge the real buyer, and then develop the contact.

2. No contact information

There is no contact information for the original customs data. Why does the data service chamber have contact information?

They usually use other auxiliary tools to collect contact information on the Internet. Some of these contact information are available, and some may have expired.

Therefore, in the process of customer development, we can not rely on the existing contact information. As long as you find the list of buyers, you need to find ways to get more information about customers.

3. Limited countries covered by customs data

Some friends may think that with customs data, there will be buyers all over the world. Customs data are not available in all countries. At present, customs data has trade intelligence, and the number of open countries is not more than 40. There are more customers in America.

3、 How to use customs data?

Many people use customs data to search for customers directly by product, find contact information and send e-mail directly. Many development letters are sent out, but few replies are received. If you use customs data to develop customers in this way, it can only be said that you are lucky, and it is normal to not develop. Don't complain. You should find your own reason. Since you have spent money, you must use it in the right way, otherwise it is really a waste of money, It's better to buy the buyer's mailbox directly and send it in groups.

1. Analysis and screening of purchasers

The purchasers in the customs data are available from all walks of life. First of all, find the right customers. Compare the number of times the purchasers purchase and operate the relevant products with the number of times of all products to determine whether the customers are professional buyers.

After preliminary screening and finding professional buyers, analyze the customers' purchasing habits according to the data, and judge whether to match the appropriate customers through the specific information of each purchase.

Judging customers' preference for products by which regions they have purchased from before, including customers who have been purchasing from Europe and customers who have been purchasing from India, is also helpful to understand whether customers care about quality or price.

Through the analysis of the customer's purchase time, the next purchase time of the customer is predicted. Some customers purchase in the second half of each year, and some customers purchase every month. The contact time of different customers is certainly different. Find the right contact time, and the probability of customer reply will be higher.

2. Focus on competitors

For the matching buyers that have been analyzed, we should focus on their existing suppliers, and contact them after doing some homework to find out their advantages.

You can also look for customers from competitors and find competitors with comparable strength in the market, especially those with higher price and similar quality, or those with lower quality and similar price. Because of the comparable strength, you can certainly do the same for customers that peers can do, which saves a lot of time and energy for screening.