General

How to find customers in foreign trade? Generally, there are the following channels for customer source acquisition, such as Google search engine search, customs data screening, overseas social media search, etc., which are applicable to customer source search in various industries of foreign trade. The specific characteristics of these three foreign trade source search channels are as follows:

1. Google search engine looking for customers

By combining keywords and corresponding search instructions, such as industry or product keywords+importer, industry or product keywords+buyer, industry or product keywords+mailbox suffix, and then filtering out irrelevant country and region information through Google advanced search instructions, we can finally find the target customers of the enterprise.

2. Customs data search customer source

Searching for customer sources through customs data has become a routine operation of foreign trade companies. Because the customs data is officially released by the General Administration of Customs, its reliability is beyond doubt. However, due to the privacy of information, the information of some industries and countries cannot be disclosed, so some foreign trade enterprise owners think that the customs data cannot find the customer source, which is actually a wrong understanding, First of all, the customs data comes from the actual shipping bill of lading information. The data content is authoritative and complete, including the company of the shipper and the consignee, as well as the specific commodity information, quantity and price. There are many ways to search customs data, including forward search and reverse search. You can find customers through customers, peers, or peers of customers.

However, the customs data itself does not have contact information, so it is necessary to combine Google to mine the real information of customers, which is equivalent to indirectly finding the source of foreign trade customers from the customs data. Of course, customs data can be used in conjunction with customer backtracking to obtain as much customer information as possible and lock in accurate customers.

3. Overseas social media

LinkedIn, Facebook, Whatsapp, including TikTok, are currently the most used social software in the world. Therefore, using overseas social software to develop foreign trade customers has become a new method and channel for foreign trade enterprises.

4. Google Maps to find customers

The search of Google Maps can solve the problem of small customers and small buyers' source acquisition. These customers may not have exhibition records or even websites, and it is difficult for search engines to find them. But Google Maps can solve this problem. Google Maps can accurately search global customers by country, city, and business circle, whether you want to find large-scale wholesalers or scattered retailers on the street, Can help you locate accurately.

To sum up, it is the mainstream channel for foreign trade customers, which has been confirmed by many foreign trade enterprises.