General

Under the influence of the current epidemic, it is more and more difficult for the foreign trade industry to do business and develop customers. According to the current market situation, if you want to effectively develop customers, you can't use only one method to promote. Huacheng Chuangzhi Foreign Trade Software summarizes the following points and hopes to help you:

1. B2B platform

At present, the three largest international B2B platforms in the world are Alibaba. Made in China.

Its advantages are that the platform has its own traffic and buyer channels, and there is a lot of peer information for reference. It only needs to upload products and decoration stores.

But the disadvantages are also obvious: the platform charges relatively high. If the recharge amount is insufficient to meet the requirements, the domestic B2B platform is saturated and the competition is fierce. If the money on the platform runs out and there is no renewal, everything will end.

2. Website SEO promotion mode

Today's foreign trade enterprise website is indispensable, and the website is also the core of all online marketing. A lot of promotion work is mainly to serve websites, which shows the importance of websites. The promotion of foreign trade websites is also the top priority.

The advantages are: the website promotion mode is cost-effective. As long as the website promotion mode is cost-effective, SEO optimization can achieve the effect of automatic drainage. And it is very flexible. How to carry out marketing depends on you. This is very helpful for shaping the corporate image. Foreign trade websites are usually promoted on Google search engine.

Bad websites need to be filled with a lot of high-quality content, and need long-term and stable operation to have a certain effect.

If you feel that you can't do a good job of website promotion, you can go to some outsourcing companies and invest a certain amount of money to save time and effort.

3. Website SEM

Similar to the domestic Baidu bidding, it is equivalent to spending money on advertising. It has achieved quick results, but needs certain financial support. Small and medium-sized foreign trade enterprises are not recommended to do so.

4. Social media network

Social media marketing, also known as social media marketing, SNS media marketing is a popular marketing promotion method in recent years.

The advantages are: simple operation. Anyone can master the process after being familiar with it freely. The SNS marketing model basically does not need any cost to establish an enterprise brand.

Disadvantages: It is difficult to ensure that high-quality content is updated every day, and the effect is slow.

5. Exhibition

Exhibition and foreign trade is the most traditional way of marketing for foreign trade enterprises, and also the most direct and effective way of brand promotion. Provide face-to-face communication opportunities for both parties. Face-to-face communication can better understand customers' needs. However, the cost of participating in the exhibition is relatively high.

6. Video marketing

Publish marketing videos to foreign countries, such as youtube. facebook. The cost of the video marketing model is very low, and the target group can also be very accurate. It has strong interactivity and initiative. It spreads quickly and is difficult to be copied by others. However, it is recommended to use this mode to assist the website.

7. B2C platform

B2C The platform is dominated by Amazon. Quicksell. wish. Dunhuang, etc.

The main advantages of B2C are that it is easy to start and can be directly online using the platform operation mode. The cost is relatively low, and the platform does not need professional maintenance like the website. The effect is fast, mainly because the traffic base of the platform is large.

However, B2C and B2B both need certain operational knowledge, and the competition is also fierce.

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