General

It is not easy to launch new products in overseas markets, especially when you try to enter new markets where there may be cultural differences. This is why you need to conduct overseas market research and adopt the best overseas promotion strategy to ensure success.

First, you need to understand the local market and conduct market research. Through market research, you can find the answers to the following questions:

What are the needs of your target audience? What are their interests and preferences? How do local customs and traditions affect purchasing behavior? What are their motivations for purchasing products? At what price are they willing to buy products? What are your advantages over local competitors?

Once you have answered the above questions and adjusted the product specifications and pricing accordingly, you can start to promote your products overseas.

Here are three ways that Huacheng Chuangzhi will help Chinese international trade enterprises promote overseas products, and share with you:

1. Story selling products and establishing product brands

Sell story products. You need to help people understand how your products add value to their lives. People pay for brand value.

Storytelling is a powerful medium that can attract the attention of the audience and stay in their minds forever. The best story will never be forgotten.

Create a story based on the customer's entire purchase process (from product identification stage to product purchase stage).

Add roles to your story and let your target audience become the protagonist of your story. When people regard themselves as the protagonist of the story, they are more eager to try products themselves. Add conflict and emotion to your story and raise social issues.

Expo can expand your business to the world because we are good at local marketing and familiar with local media. We combine storytelling with marketing.

In order to expand the new market of international trade, you need the approval of influential people. Social media is a good way to find local influential people who can endorse your products and build brand awareness.

Imagine how much participation you will gain by using the power of influencers. However, it may not be easy to find influential people. Simplify this process and let experienced overseas promotion companies help you find the right influencers instead of finding them yourself.

Even if your budget is tight, influencer marketing activities are perfect. They help build credibility because influential people will guarantee you - this is necessary in new markets.

You can also use influencers to obtain more user-generated content to further prove social influence. You can ask influential people to encourage their fans to share their photos or videos to show your products.

Second, advertising promotion (online and offline)

Advertising helps to improve brand loyalty, which leads to repeated purchases. You can use many different advertising channels to promote your products in the international trade market.

The best ones include: newspaper advertisements in local newspapers. Advertising uses online pay-per-click, display and banner advertising. Invest in social media advertising campaigns or put banner ads on Facebook. Use redirected ads for potential customers who have visited your website before. Plan social media events to attract new customers. Sell your products on radio or television. Attract the attention of potential customers through billboard advertising.

To find out which visual content is best for your audience, you can use social media tools. Its AI based analysis can help you choose the best visual content for advertising.

If you do not understand the international trade market environment and cultural differences, and there is no overseas marketing team, Huacheng Creative is your best overseas marketing partner, with media resources and globalization teams from more than 200 countries around the world, to help Chinese brands go overseas.

Third, cooperate with mature enterprises in the target market

If you want to enter a new market, you must not underestimate the power of other enterprises that have in-depth knowledge of the local market.

You can cooperate with them to maximize the probability of product success.

Some of the top foreign business partners you should seek potential partners include:

Business partners obtain new sources of funds and local target markets. Local trade association or local chamber of commerce. Organizations familiar with overseas localized marketing.

For example, McDonald's launched door-to-door delivery service in the UK after cooperating with Uber, an online car company.

Suzuki signed an agreement with Toyota to expand its market in Europe, which is a large electric vehicle market. According to the contract, Toyota will provide Suzuki with two electric models for the European market launch.

Such mutual cooperation is very effective for expanding the coverage of new products in the shortest time.

What is popular in one country may not work in another country. You need to adjust your products according to the habits and preferences of local audiences.

You can also use the above strategies to display your products in the best way in front of potential customers. Unless you use local marketing extensively, global marketing will not succeed. Follow these three methods to promote your products in any international trade market of your choice.