General

When it comes to customs data, we must first clarify a definition: customs data is the general name of bill of lading and customs declaration data. Through these necessary import and export documents, you can intuitively understand the purchaser, supplier and detailed goods information of each imported goods. It is these very important information that are necessary data support and tools to help international trade.

We all know that in foreign trade, as long as you master the buyer's resources, you will have super nuclear weapons to defeat your competitors. It is no stranger to old foreign trade, and even used by some enterprises all year round. If people have used it, the demand points vary from person to person. Some enterprises have used it for research, some understand the purchasing situation of the buyers, and some care about the purchase situation of the peers.

Enterprises that have heard of customs data and have not actually used them will think that all customs data are one kind, but they are not.

Customs data is divided into several types:

1. China Customs - export data; 2. China Customs - import data; 3. China Customs - statistical data (here "statistical data" is a kind of data, please ignore the literal meaning of "statistics"); 4. Foreign import customs data; 5. Foreign export customs data; 6. Foreign directory customs data; 7. Foreign statistical customs data (here "statistical data" is a kind of data, please ignore the literal meaning of "statistics"); 8. Foreign shipping data; 9. Transit customs data; 10. Customs data of foreign border trade.

The above are all customs data. The data sources are different, the contents are different in detail, the values are different, and the data are valuable. After all, the customs data are from the official, which has existed objectively for many years, and is the earliest industry big data.

Today, the senior editor of "customs data" is to sum up the advantages and disadvantages of customs data and help the personnel engaged in foreign trade to obtain more profits.

Comparison of advantages and disadvantages of customs data

1. Benefits

(1) Be able to quickly grasp the purchasing rules of buyers and help them quickly lock in customers

As we all know, the bill of lading of the customs is the transaction voucher of the buyer and the seller, and will be updated every month, which not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also ensures that they are currently active buyers. In addition, through the query and analysis of the transaction records of both parties, we can know the buyer's purchasing products and strength very clearly, so as to find the most suitable buyer.

(2) Be able to quickly know the export information of peers and better monitor competitors

Through the effective tracking of the buyer's transaction records in foreign trade export, we can find out other suppliers of similar products and their share changes in the transaction, truly know ourselves and the other, and then adjust our market strategy in a targeted way to put ourselves in a favorable position in the competition.

(3) Further improve the loyalty of existing buyers and can recover the customers who are about to lose

There are more and more ways and channels for customers to obtain supplier information. Even our loyal customers may be poached by competitors at any time. So in this case, we should monitor our old customers in real time and pay regular attention to their transaction records. If the purchaser changes suppliers, we should quickly know the competitors, find out the problems of our products through comparative analysis of the competitors and ourselves, and make targeted improvements to further consolidate customer relations and enhance customer value. It can also grasp the possible trend of the buyer in advance, improve or adjust the existing market strategy and avoid risks according to the abnormal situation of the order.

2. Disadvantages: Not all purchasers are importers

Anyone who has contact with customs data knows that there are several types of companies on the customs data, including freight forwarders and shipping companies. Because some importers are not buyers in the customs transaction information, the buyers may have reported it through the freight forwarder or shipping company at that time, so it shows the freight forwarder or shipping company.

So after we find the buyer, we must have a detailed understanding of the customer to judge the real buyer, and then develop the contact.