General

The basic functions of the international trade comprehensive service platform include customs clearance, financing, credit insurance, freight, foreign exchange settlement, tax refund, etc. In recent years, the international trade situation has changed, especially in response to the various new situations and new challenges brought by the epidemic situation and the fluctuating international situation. If the comprehensive service platform for foreign trade is not adjusted and innovated, it is really worried about being weakened or encroaching on the territory. The United Nations and International Public Procurement African Affairs Matchmaking Meeting held in Jinhua City, Zhejiang Province on October 28 further enhanced the popularity of the "United Nations and International Public Procurement Service Platform" established in Jinhua City. Although the platform and its operating organization Zhejiang Derui Supply Chain Management Co., Ltd. are less famous than the well-known comprehensive service platform for foreign trade, the obvious progress made in deepening supply and demand services and international high-end procurement can inspire other comprehensive service platforms for foreign trade.

Similar to the "United Nations and International Public Procurement Service Platform" in Jinhua City, there are still some comprehensive foreign trade service platforms that want to do more in the field of supply and demand docking services. For example, with the more urgent demand of international trade enterprises for supply chain management, some comprehensive foreign trade service platforms are no longer limited to providing services for enterprises only from the perspective of freight, but upgrade freight, procurement support and other services to supply chain management services; Some comprehensive foreign trade service platforms have gradually strengthened the e-commerce service function, and explicitly included cross-border e-commerce services in the platform service content. However, many foreign trade comprehensive service platforms are still limited to traditional service content, not involving the field of supply and demand docking services. This is regrettable.

In fact, if the comprehensive service platform for foreign trade wants to develop better, it needs to solve far more than the problem of "whether to step into the supply and demand docking service", but it needs to have a comprehensive, clear and correct understanding of its strategic positioning and the basis of its foothold. Specifically, in the era of the Internet and digital economy, "cross-border" phenomena in various fields are very common. Mobile phones "cross the border" with PC computers, and "cross the border" with point-and-shoot cameras, video recorders, recording pens, etc; Alipay and WeChat "cross border" some functions of ATMs and banks; Cross-border e-commerce is also the fruit of "cross-border" of various business forms on the Internet. Many innovative things in life are caused by "cross-border". In recent years, it is obvious that some large cross-border e-commerce platforms have launched online booking services, some cross-border e-commerce platforms have also participated in the operation of international freight express ships, and cross-border e-commerce platforms have also competed with banks to launch financial products that provide financing services for foreign trade enterprises. In this way, who can strictly distinguish who is the cross-border e-commerce platform and who is the comprehensive service platform for foreign trade? In the face of more and more "cross-border" challenges, in addition to continuing to treat other comprehensive foreign trade service platforms as competitors, should we also take cross-border e-commerce platforms or other "cross-border" platforms as competitors, timely understand the possible impact of others' "cross-border" new capabilities on ourselves, and make a good response?

Under the great pressure of the coexistence of peer competition and cross-border competition, the comprehensive service platform for foreign trade should further strengthen its unique functions and competitive service products, and build a "moat". After all, "the technology industry is specialized", and the comprehensive service platform for foreign trade has its own excellent genes. For example, the comprehensive service platform for foreign trade from the origin of freight forwarders should consolidate and expand its advantages in the field of customs clearance and freight services. The comprehensive service platform for foreign trade with international procurement channel resources can continue to deepen its service content in this field like the "United Nations and International Public Procurement Service Platform" in Jinhua City, The comprehensive foreign trade service platform established by the parent company of cross-border e-commerce can further strengthen the e-commerce service function. In short, more international trade enterprises should still feel that the services provided by foreign trade comprehensive service enterprises are more appropriate, considerate and convenient after comparing the relevant services of cross-border enterprises. Only in this way can the foreign trade comprehensive service platform remain invincible in the market.

In the process of responding to the above competition, the comprehensive service platform for foreign trade can not be too "dutiful". It can actively try to cross border and graft new functions, actively respond to the impact of various obstacles on the industrial chain caused by the development and changes of the international trade situation and the epidemic situation, timely grasp the new pain points and new needs of foreign trade enterprises, and constantly improve and update iterative products and services. In this way, the comprehensive service platform for foreign trade can do more, deeper and wider by deepening the supply and demand docking service.