General

As an important international trade market for cross-border e-commerce in Europe and the United States, many businesses have already settled in and become a highly competitive Red Sea market. Rather than fighting in a complete market, we should explore a new overseas e-commerce market. At this time, people have a goal. The cross-border e-commerce market in Southeast Asia is still a blue ocean.

In the face of this favorable market in Southeast Asia, Tencent, Alibaba, JD. COM and other major e-commerce giants have settled in. What charm attracts them?

"The Belt and Road" policy support

China proposed the "the Belt and Road" policy in 2013. China has always had a solid foundation for trade cooperation with countries along the the Belt and Road, and Southeast Asian countries are important partners of the "the Belt and Road" initiative. After the policy of the the Belt and Road and the cohesion of Southeast Asian countries are strengthened, the trade field is gradually widened, the structure is further optimized, and new growth points are emerging. China's international trade import and export enterprises have ushered in excellent development opportunities.

Southeast Asian countries play an important role in the the Belt and Road Initiative. There are 65 countries along the "the Belt and Road", involving 11 countries in Southeast Asia, with a total population of about 639 million and a total GDP of $2.58 trillion. In 2016, the trade volume between China and Southeast Asian countries reached 455.44 billion US dollars, accounting for 47.8% of the total trade volume of countries along the line. In terms of exports, China's exports to Southeast Asian countries are the largest, reaching US $259.16 billion, accounting for 44.1% of the total volume of countries along the route.

The "the Belt and Road" policy has promoted in-depth trade cooperation between China and Southeast Asian countries, and also brought great opportunities for international trade cross-border e-commerce enterprises to enter the Southeast Asian market.

Signing of free trade zone

After eight years, the Regional Comprehensive Economic Partnership Agreement was finally signed. Its member countries include the ten ASEAN countries and China, Japan, South Korea, Australia and New Zealand. In 2020, the China-ASEAN Free Trade Area will be fully launched, and more than 90% of products will have zero tariffs. The average tariff of China to ASEAN dropped from 9.8% to 0.1%, and the average tariff of ASEAN member countries to China dropped from 12.8% to 0.6%.

From January to February 2021, the total trade value between China and ASEAN was 786.2 billion yuan (RMB), up 32.9%, accounting for 14.4% of China's total international trade value. Among them, the export to ASEAN was 439.83 billion yuan (RMB), up 43.2%; Import from ASEAN reached 346.37 billion yuan, up 21.8%; The trade surplus with ASEAN was 93.46 billion yuan (RMB), up 310.4%.

The cooperation with China and ASEAN countries has promoted the rapid growth of bilateral trade, expanded the scale of market investment, promoted the development of logistics, capital flow, information flow and market among countries, helped cross-border e-commerce enterprises to settle down, and created good conditions for settling down.

Promotion of Sino-US trade war

In 2018, the Sino-US trade war began, known as the largest trade war in the history of the world economy. Both sides have been engaged for several years. As the world's largest economy, China and the United States will affect many countries in this economic and trade game, and the global economy will also be seriously affected. In the face of this dilemma, does the overseas market still have room for survival? Yes, Southeast Asia is a safe haven in this crisis.

Southeast Asia will become the fifth largest economy in the world in 2020, and the annual growth rate of ASEAN GDP is expected to remain at 5% from 2016 to 2021. At the same time, the Internet in Southeast Asia has developed rapidly and covered a wide range. It can be seen that the potential economic energy of Southeast Asian countries is huge. Southeast Asia, with its booming economy, has therefore become a partner that both China and the United States want to attract. In this context, developing cross-border e-commerce in Southeast Asia is an excellent opportunity.

The international trade market of cross-border e-commerce is changing. At present, the Southeast Asian market is a blue sea, which may turn into a red sea in a few years. Therefore, the most important thing at present is to seize market opportunities. In 2022, cross-border e-commerce in Southeast Asia is about to accelerate. I believe that in the near future, Southeast Asia will become a supermarket that will not lose to the European and American markets.