General

As a traditional way to develop important foreign trade customers, many foreign trade enterprises have used customs data for years to master market trends and analyze peers, and foreign trade personnel have used customs data to mine accurate buyers. What are the benefits of customs data to foreign trade enterprises?

Quickly find interested customers suitable for you

Grasp the rules of buyer procurement

Monitor competitors

Demand analysis and transaction reality of products in the target market

Grasp the popular trend of the target market

...

These are all things that customs data can help foreign trade enterprises do. So how to use customs data correctly to find high-quality buyers around the world?

Today, the editor will share with you some skills of using customs data to prepare for taking customers.

1. Filter buyers

There are a lot of customs data, but not all of them are suitable for their own needs. First of all, we need to confirm whether the customer is a professional buyer. This step is very important.

You can directly confirm the professionalism of customers by comparing the number of times that buyers purchase relevant products and the number of times that all products are operated.

Some customers have purchased before, but only one of the hundreds or thousands of transactions he purchased. These companies are mainly freight forwarders and traders, which can be directly screened out to save time.

2. Analyze purchaser

After preliminary screening and finding a professional buyer, we should first analyze the customer's purchasing habits and determine whether they match by the quantity and weight of each purchase. Some of the customers who are too big can't accept it, and the ones who are too small don't want to do it. The right one is the best.

Judging customers' preference for products by which regions they have purchased from before, including customers who have been purchasing from Europe and customers who have been purchasing from India, is also helpful to understand whether customers care about quality or price.

Then we can judge the possible time of the customer's next purchase by analyzing the customer's purchase time. Some customers purchase in the second half of each year, and some customers purchase every month. The contact time is certainly different for different customers, and the probability of customer reply will be higher if the contact time is right.

In addition, by tracking and analyzing the buyer's transaction records, we can also find out the relationship between their product quantity, delivery time and replenishment time, and find out the buyer's purchase rules.

3. Monitor peer competitors

For the matching buyers that have been analyzed, they must pay attention to their existing suppliers. It is better to contact the buyers after doing some homework on the products and prices of the existing suppliers to find out their advantages.

Second, you can also start from competitors to find customers, and find competitors with comparable strength in the market, especially those with higher prices and similar quality, or those with lower quality and similar price than you. Because of the comparable strength, you can definitely do the same for the customers that the peers can do, so you can skip the previous screening process.

Therefore, the old sales will have more advantages and know more about the industry. At the same time, we can also focus on the missing and new buyers in the same industry.

4. About contact information

The contact information contained in the customs data is of the highest quality in India. There are relatively many procurement principals. They have names and email addresses, which can be used directly. In addition, some customers fill in their own phone numbers and email addresses, which are relatively small. They can also be contacted directly.

The rest are basically the contact information of the customs data company to match. Some are matched, some are not, and the price will be different.

5. Deeply mine contacts

Many people use the data to copy the mailbox and send it directly, but if they don't find the right person, it is difficult to have an effect. After finding the company name, the official website can also find it if there is one.

Then the next thing to look for is the relevant person in charge. Small companies usually find the owner, president or CEO directly. Large companies need to find the functional head of the relevant department, such as buyer, purchasing department, or some product engineers. Different customers may be responsible for different people.

6. Multiple communication methods are parallel

At present, many domestic foreign trade salesmen are still at the stage of developing customers only by email, and should learn to use various social media and instant chat apps.

If you receive a promotion email, you may not reply in most cases, but if someone adds you to WeChat and greets you, the probability of reply will be much higher.

WeChat is available in China, and WhatsApp, Line, Viber, VK, Messenger are also available abroad. If you have a customer's phone number, you can communicate online directly through chat tools; Direct phone calls used to be more efficient.

7. Combined with existing development methods

Whether it is an exhibition or a B2B platform, customers can inquire about it, or check whether there is a transaction record through data query. If there is a record, you can see how the customer's previous purchase and price are, and then continue to communicate with the customer after formulating an appropriate quotation strategy, so as to know yourself and know the other!

There has always been information asymmetry in international trade. Maybe foreign customers know too much about us, and we know too little about foreign buyers. At this time, customs data can help us, because its data makes market information more transparent!