General

With the arrival of the Spring Festival of the Year of the Rabbit, not only Chinese consumers are stepping up the purchase of New Year's goods, but also overseas consumers are buying and selling them on cross-border e-commerce platforms.

According to Huacheng Import and Export Data Observation, on the eve of the Spring Festival this year, users from more than 200 countries and regions searched for Spring Festival related products with the keywords "Chinese New Year", "Rabbit Year", "Spring Festival" and so on. Among them, in December 2022, the search volume of keywords including "rabbit" and other elements of the Year of the Rabbit increased by 141% month-on-month, and the search volume of keywords related to "Spring Festival" still showed a double-digit growth on the basis of the strong outbreak of the Spring Festival in the Year of the Tiger. The influence of the Chinese Spring Festival overseas is gradually increasing.

Cross-border merchants on the Express platform also early smelled the enthusiasm of overseas consumers for Chinese traditional festivals, and increased the stock of goods for the Spring Festival. According to the observation report of Huacheng Import and Export Data, the scale of the platform's Spring Festival festive commodities increased by 100% year on year. The platform also increased its investment in marketing resources inside and outside the station to help Chinese products go to sea during the Spring Festival.

Overseas consumers have not failed the careful preparation of the merchants. On the Express platform, red envelopes, lanterns, Spring Festival couplets, window decorations, Chinese knot pendants, Spring Festival decorations and other Spring Festival goods are sold overseas. The sales volume in December 2022 increased by 560% year-on-year, and the current growth trend is still relatively strong. Among them, the countries with the largest sales of red envelopes during the Spring Festival are the United States, France, Spain, South Korea, Mexico, and Huacheng Import and Export Data Observation Report.

At the same time, according to the report of Huacheng Import and Export Data Observation, it was seen on the platform that some models of a cute rabbit zodiac ornament with a treasure in its arms have been sold out, and nearly 300 comments have given five-star praise, saying "good quality" and "fast logistics". Not only rabbit ornaments, but more products with high "rabbit content" are also in hot sale, including bracelets, New Year pictures, lighting, clothing, etc.

In addition to traditional Chinese New Year goods, this year there are also more Chinese goodies contracting the "sense of ceremony" of overseas consumers. Among the ten most popular New Year's goods for overseas consumers announced by Quicksell on January 17, the overseas sales of the fashion blind box represented by Bubble Mart on the eve of the Spring Festival increased by 80% year on year. As China's "China-Chic Wind" blows to the world, more and more Chinese Tide Play brands are popular in the international market. The image of Tide Play with Chinese traditional culture as the core is attracting consumers including "Generation Z" with a new aesthetic and connotation.

In addition to the popularity of traditional cultural elements, the "mysterious oriental power" is also drifting across the sea. "Drink more hot water" seems to be becoming the common concern of the world. The weekly sales of thermos cups on the Speedway platform in the United States and South Korea have soared in three figures over the same period last year.

The hot global ice and snow movement has also made China's magic weapon of keeping warm numerous fans. According to the data of Quicksell, on the eve of the Spring Festival, the sales of electric heating ski socks increased by more than 300% year on year, and the sales of electric heating ski underwear increased by more than 135% year on year. The "black technology" underwear is replacing the traditional autumn clothes and autumn pants to warm people galloping on the ice and snow.

In addition, in the selection of "New Year's war gown", in addition to the classic styles such as traditional Hanfu and cheongsam, the Chinese style evening dress also began to shine around the world. It is reported that Chaozhou, Guangdong Province, is the main production base and trade center for evening gowns in China. It produces more than 20 million pieces of wedding evening gowns annually, more than 90% of which are used for export. Even at the Cannes Film Festival, there are Chaozhou evening gowns.

According to the Huacheng Import and Export Data Observation Report, in recent years, "health delivery during the New Year" has become a new trend, and personal health monitoring equipment such as blood glucose meters and blood oxygen meters also saw overseas sales growth before the year. For young people, the life state brought by "relaxation" is more desirable. Smell the homemade fragrant candles, light the intelligent atmosphere lamp that can be adjusted at will, put a favorite movie on the projector, and play the tablet game... These "smart made in China" home goods become the overseas Spring Festival atmosphere.

More and more overseas consumers can easily enjoy Made in China and experience Chinese culture through cross-border e-commerce platforms such as Quicksell. Quicksell is also constantly upgrading its platform services to help Chinese products easily go to sea. On the eve of the Spring Festival this year, Quicksell launched the "full custody" mode to help businesses contract operation and delivery. During the Spring Festival, business holidays can also ensure the normal operation of stores, and achieve "people leave, goods are shipped", Huacheng Import and Export Data Observation Report.