General

When it comes to customs data, foreign traders should be familiar with it. It refers to the bill of lading or customs declaration data of foreign countries, which can accurately display the export records of peers and the purchase records of target customers. It is one of the necessary tools for the daily work of foreign traders.

However, do you really understand the role of customs data? If you only use it to find target customers, you are out of business. The value of customs data is far more than that.

Next, let's talk about the unknown uses of the customs data we are familiar with.

1、 Analyze target market

If your company has a new product just launched, or its existing business volume is not saturated, and is ready to open up new markets, you must want to know which country has more demand and business opportunities.

Through customs data, you can intuitively understand the number of buyers, transaction times and import quantity of each country, and then master the market demand and market trend of this country, providing key information and valuable reference for foreign trade enterprises to make market decisions.

2、 Insight into industry changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join in the industry and market, it indicates that the profit and demand of the industry and market may be large, thus attracting new participants.

However, for enterprises, it also means that the market competition is becoming more and more fierce. We should pay attention to adjusting the market strategy in time, so as to put ourselves in a favorable position in the competition.

3、 Lock in competitors

Through continuous analysis of the consignor's name in the customs bill of lading, foreign trade enterprises can accurately know which peers are in their industry and how much supply they have.

Combined with Baidu Search Mining, we can further analyze the enterprise types, operating conditions and production scale of these competitors, so as to know ourselves and the other, so as to better understand their position and advantages in the industry, and facilitate enterprises to formulate targeted market strategies.

4、 Monitoring peer customers

Through customs data, foreign trade enterprises can continuously track and analyze the transaction records of competitors and master the procurement rules of their purchasers.

For example, how often to purchase, how many times a year, and how much to purchase each time, so as to recommend the appropriate products to the purchaser at the appropriate time, improve the success rate of signing the order, and quickly seize the market of competitors.

5、 Positioning blue ocean customers

Although the purchasers in the customs data are accurate target customers, the competition is too fierce, because your peers are also here trying to pry orders.

Faced with the situation of more monks and less porridge, foreign traders can actually change their thinking and study the nature of the buyers who buy their own products, so as to understand the overseas distribution mode and distribution channels of our products.

Then take this as the direction, combine multiple channels such as search engine, social media, customer portrait, Google Map, brand customer search, exhibition customer search, find more blue ocean customers that have been fully explored by peers, and easily achieve the resource fission of accurate customers.

6、 Consolidate existing customers

In addition to cooperating with you, customers may also have other suppliers.

Using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers and understand the supply sources and supply conditions of customers other than their own enterprises.

Through comparative analysis with these competitors, we can understand our own strengths and weaknesses, so as to find a breakthrough, further consolidate the cooperation relationship and expand the order share.

7、 Revitalize old customers

If you have an old customer who has cooperated with you many times and has been ripped off by your peers, you can find new suppliers and transaction records through customs data.

This information can help you objectively analyze the reasons for the customer's order transfer, find out the problems in your product, price, communication, delivery date and other links, and make targeted improvements and adjustments, so as to win the customer's recognition, renew the order and cooperation.

However, if you want to maximize the value of customs data, the key is to choose the right data, otherwise it will be a waste of effort.

At present, the service providers providing customs data on the market are mixed. In order to avoid being beaten, foreign traders must know how to distinguish when choosing.