General

It is very difficult for small and medium-sized foreign trade enterprises to obtain foreign trade orders if they want to develop their own market in the international trade market. The main thing is that the competitiveness of the international trade market is relatively large. It is difficult for small and micro enterprises to compete with some foreign trade enterprises that have been deeply cultivated for several years or even decades. In addition, their own capital and resources are not as good as those of some large foreign trade enterprises. So how should small and micro enterprises combine the development of foreign trade channels and overseas marketing to harvest some foreign trade orders and develop the international trade market? The following points are summarized for reference.

1、 Preliminary work:

1. Good products are very important and are the basis of sales work.

2. Take the independent website that you fully control as the basic marketing position. It is usually your own foreign trade website. This job is very important!!! No matter how small a brand is, we are also a production factory? Because this is the first step to receive foreign trade orders, many users know about you from the website. After all, customers can't always come to China for field trips! The English used on the website should be as standard as possible! One of the main channels.

3. Keep the content of foreign trade websites and social platforms updated to the extent that you can find your company on Google!

4. Look at what products the market needs. For example, I am waterproof material, and have seen some traders who make building materials. Although he doesn't need waterproof materials for the time being, I can still provide him with our information because you don't know when the guests need it!

2. Establishment of buyer channel

1. First of all, understand our products.

Try to master some product knowledge, such as product price, quality, use, product characteristics, after-sales service, product delivery time, delivery method, price and payment method, production materials and production technology. We also know about the products of the same industry and related products. This knowledge can help you overcome difficulties in business work.

If you do not know the advantages and disadvantages of your products, it is difficult to persuade these sales channels to cooperate with you. So before starting a business, we should first have a clear positioning for our products.

2. How to find specific buyers? Once the website is built and the search optimization is well done, some customers will naturally come to inquire about it. At the same time, many foreign trade platforms or some commercial websites can be used to search for buyer information. In addition, you can also search by industry through customs information, telecom yellow pages and professional magazines, and you will find many purchases belonging to you. Business. Finding a specific buyer is never a big deal. As long as you dare to take the first step and grasp your product situation, it is not difficult to contact the buyer by telephone.

3. Find some professional foreign trade industry senior people. They have mastered some sales channel resources. Veterans are valuable because they have stepped on all the pits on the road. To find these foreign trade veterans, we may not expect to bring them much business, but rather use their experience to obtain some of their foreign trade sales channel resources and avoid useless tuition fees. At the same time, as a boss, you should also cultivate yourself into a qualified marketing personnel in the foreign trade industry. If a small factory wants to expand the international trade market, it cannot place all its hopes on the salesmen.

4. In addition to letting salesmen introduce buyers to you, you can also let your buyers introduce you to buyers, which is also applicable to the foreign trade market. Although this method is difficult to say, it is not difficult to do. When you are sincere with the buyer, the buyer will introduce your advantages to his friends.

5. The buyer introduces his friend to do business with you. Because he was introduced by a friend, he is very sure of you. Such buyers are almost easy to do and very safe.

6. After the above steps and mastering some stable sales channels, we can shift our focus from the purchaser to the specific business and the relationship between peers. The products produced by your company may not meet the entire market, so when you meet an unsatisfied buyer, such as your price is too high and the buyer cannot accept it, you can find a company that produces products similar to yours. Products, manufacturers that meet the buyer's requirements, introduce the buyer to him. Similarly, when the manufacturer meets your product requirements, but cannot produce by itself, it will introduce the buyer to you. This is also a very useful method.

7. The popularity of the market depends on one person, and a company can't do anything. In the case of mutual competition, we can jointly build market scale.

The above are some methods for small and medium-sized foreign trade enterprises to explore the international trade market. If you have just entered the foreign trade industry, you can refer to them and obtain some methods that can help enterprises obtain orders and develop overseas markets.