General

"Customs data? Isn't that used to develop customers?" When most foreign trade people mentioned customs data, they often said the first sentence.

Admittedly, the customs data itself is the combination of the bill of lading and customs declaration data of foreign countries, which can accurately display the export and purchase records of the target. There is nothing wrong with foreign traders using it as a sharp tool to develop customers. However, the role of customs data is not only to find customers.

To give a simple example, foreign trade people and their leaders. Foreigners stare at customs data all day, mostly hoping to find customer information in it, such as email and other contact information.

On the other hand, many leaders themselves have no customer development task, but if foreign traders observe carefully, they often stare at customs data. Why?

Of course, Xiaobian admitted that many leaders also want to develop more customers because of their strong sense of responsibility, and no one will be too many customers, but in fact, customs data has greater benefits for them:

1. Analyze the market

In fact, many leaders value the function of customs data most. When a product is just "released", the leader often considers how to open up new markets at the first time. What he cares about most is which region has a large demand for this product and has development potential.

Only by comparing the results shown in the customs data, we can know the number of transactions, imports and purchasers of this type of products in each country, so as to have a preliminary understanding of the market prospects of each country.

In this regard, foreign traders can use Huacheng Creative Intelligence to conduct market analysis.

2. Consolidate customers

This is very applicable to foreign trade enterprises. Can you be sure that your customer is only one supplier?

Believe that the answer is no.

Using customs data, foreign trade enterprises can track and analyze the trade situation of customers to judge the supply trend of customers other than themselves.

By comparing with those competitors, we can continuously optimize our products and find breakthroughs, so as to further expand the scope of cooperation between the two sides.

3. Monitoring peers

This article can be changed into a more understandable phrase - "grab customers". As mentioned before, no one will dislike too many customers.

Through customs data, foreign trade enterprises can monitor the transaction records of competitors, obtain their customer information, analyze the purchase rules of other customers, prepare in advance, and quickly seize the market of the other side.

Foreign trade people should not have too much psychological pressure on this. When Xiao Bian entered the industry, Master said a classic line: "Doing business is to snatch food from others' mouths. The cake is so big that someone will eat it if you don't eat it." Moreover, although "obviously" snatching customers is a taboo, it can only be considered fair competition.

4. Control regional industry changes

As mentioned earlier, you can see the number of suppliers in a region using customs data, but at the same time, you can also see the change of this number. When the number of suppliers of a class of products in a region suddenly increases, it proves that such products are "profitable" in this region, and everyone hopes to take a share. On the contrary, it proves that the product is not popular here and there is no need to pay attention to this area for the time being.

5. Activate old customers

Opposite to Article 3. Many foreign traders have encountered the situation of losing and running orders, and the main reason for these phenomena is that customers are prized. The biggest "culprit" for customers to be tampered with is customs data.

As the saying goes, "If you are not afraid of theft, you are afraid of theft". It is likely that when you read this article, someone is using customs data to analyze your customers and study how to steal your "gold owner".

At this time, we can do the opposite. We can also use customs data to analyze recent customer preferences, find their own problems, make targeted adjustments, and use better product quality to impress old customers and regain orders.

In fact, the role of customs data is not limited to the above five items. For foreign traders with different objectives, it has different roles. As long as you can select the data you want, you can play its greatest value.

However, there are many different kinds of customs data service providers. Foreign traders must carry out various investigations and choose reliable service providers such as Huacheng Creative Intelligence.