General

This year, Xiamen will further improve the international trade market development service mechanism, service enterprises will retain old customers, maintain old markets, expand new markets and develop new customers, strive to support enterprises to participate in 120 overseas high-quality exhibitions, more than 2000 exhibitors, and rely on these key exhibitions to actively plan overseas market development groups to carry out business promotion and expand the international trade market.

Overseas order grabbing "put together" and overseas exhibitions "run". At the beginning of the new year, Xiamen enterprises frequently seize development opportunities through overseas exhibitions. Yesterday, in the event of "Xiamen Municipal Bureau of Commerce Hailian Reception Hall - Walking into Thailand and Xiamen Brand's Hero to the Sea", the Xiamen Exhibition Group of "Italian Garda Shoes Exhibition" was held on the spot, to cheer for 10 foreign trade enterprises in Xiamen to participate in the world's largest footwear professional exhibition - the Italian Garda Shoes Exhibition, to understand the demands of enterprises to participate in the exhibition and help enterprises to develop international trade market, And plan the next overseas brand exhibition activities simultaneously.

Xiamen enterprises to participate overseas

Deeply felt the recovery of the market

The participation of enterprises in Italy is one of a series of activities to promote enterprises to "go global" in Xiamen. This year, Xiamen launched the "100 exhibitions and 1000 enterprises expanding the market" activity, organized thousands of enterprises to participate in 100 large-scale overseas exhibitions, vigorously promoted and supported enterprises to "go out" to grab orders and expand the market, and the effect of the activity was rapidly highlighted.

On January 6, a delegation of 14 enterprises and 34 people from Xiamen also flew to Hong Kong to participate in the Hong Kong Toy Stationery Infant and Child Products Exhibition. The exhibition, sponsored by the Hong Kong Trade and Development Bureau, is the largest trade exhibition of toys, stationery, baby and child products in Asia and the second largest in the world. According to incomplete statistics, during the four-day exhibition, Xiamen enterprises achieved nearly US $5 million in on-site turnover and reached more than US $15 million in intentional turnover. "The effect of this exhibition was much better than expected. During the exhibition period, more than 100 purchasers made inquiries, and nearly 40 container orders were placed by customers from Europe and the Middle East." said Yang Song, general manager of Xiamen Mengbei Baby Products Co., Ltd., "I deeply felt the recovery of the whole market and the enthusiasm of professional purchasers." Weikaile Baby Products (Xiamen) Co., Ltd. was also full of harvest, said Zeng Huafa, general manager, "This exhibition received inquiries from more than 80 purchasers, of which Israeli merchants placed 15 containers on the spot with an order value of 400000 US dollars. This group of exhibitors to Hong Kong provided a platform for enterprises to maintain old customers and explore new customers in a timely manner."

Promote "Made in Xiamen" to go to sea

Upgrade to "Xiamen Brand"

Take multiple measures to serve enterprises "going out". The reporter learned from the Xiamen Municipal Bureau of Commerce that this year, Xiamen will further improve the international market development service mechanism, service enterprises will retain old customers, maintain old markets, expand new markets and develop new customers, strive to support enterprises to participate in 120 overseas high-quality exhibitions, more than 2000 exhibitors, and rely on these key exhibitions to actively plan overseas international trade market groups to carry out business promotion and expand the international trade market.

At the same time, the Xiamen Municipal Department of Commerce will further improve the quality of enterprises going to sea and promote the upgrading of "Made in Xiamen" going to sea to "Xiamen Brand" going to sea. In recent years, in order to continue to promote the transformation and upgrading of foreign trade and high-quality opening to the outside world, and accelerate the formation of new export competitive advantages with technology, brand, quality, and service as the core, the Municipal Bureau of Commerce has issued a three-year action plan for the cultivation of foreign trade independent brands, and established a brand cultivation library based on three levels of start-up, growth, and excellence, to support the development of brand enterprises from brand marketing, market development, credit insurance, and brand incubation. In 2022, 52 foreign trade independent brand cultivation enterprises will be identified, including 24 excellent brands, 14 growth brands and 14 start-up brands. This year, we will strive to identify 100 foreign trade independent brand enterprises in total, further accelerate the cultivation of local foreign trade independent brands, enhance the endogenous power of Xiamen's foreign trade development, and drive more Xiamen enterprises to "go out" with brand influence.