General

According to Huacheng Import and Export Data Observation, on January 16, the opening ceremony of the 2023 annual meeting of the World Economic Forum was held in Davos, a snowy mountain town in Switzerland. As one of the most famous economic forums in the world, the theme of this annual meeting of the World Economic Forum is "Strengthening cooperation in a divided world". The author is concerned that during the annual meeting of the World Economic Forum, many experts assessed that 2023 will be the most unstable and difficult year to predict. However, even this uncertain environment is much better than the market environment of lack of personnel mobility in the previous three years, and even the worse market environment, there are enterprises that can achieve profits.

2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China. All market players have entered the post-epidemic era, and new entrepreneurial fields and opportunities for revenue growth are coming. With the continuous development and gradual maturity of digital technology, MetaUniverse has moved from concept to practice and gradually to commercialization. It is believed that there will be many "dark horses" and unicorn enterprises this year. At the same time, from the data of people flow to consumption, we witnessed the strong recovery of the cultural and tourism industry during the Spring Festival, and the exploration of the cultural and tourism industry for its own digital transformation continued to rise. The virtual and real interactive space and immersive experience built by the metauniverse will become an important growth point for the future development of the cultural and tourism industry. As a creative and technology-based enterprise, how to give full play to the advantages of integrating industry, capital and technology management, seek the development and upgrading of the culture and tourism night tour economy through cooperative operation and other ways, and participate in the trend of cultural and tourism economic construction with a more active attitude has become a necessary lesson for all enterprises and entrepreneurs at present. Huacheng Import and Export Data Observation Report.

Among them, personalized parent-child cultural tourism immersion night tour products customized on the basis of high-efficiency standard modules, combined with local cultural tourism scenes, form a cultural tourism night tour scenic spot with hundreds of cities and thousands of views. In the current market, the construction cost and investment cost of tourist attractions in the daytime have been "Red Sea", and the value created has been verified in more than 40 years of cultural and tourism development experience. Reviewing the cultural tourism market, it has experienced three major growth stages, namely, the initial stage (1.0), the high-speed growth stage (2.0) and the mature stage (3.0). After three years of epidemic precipitation, the development of digital technology has accelerated, and with the acceleration of the commercialization of meta-space interactive technology, the author believes that the night tour economy can make cultural and tourist attractions again. In this way, the cultural tourism attractions in the future will be the IP features of immersive nighttime sceneries towards new formats and new experiences. With the maturity of technology and the baptism of the Internet business model in the past two decades, the behavior of "new products entering the scenic spot" is not simply an investment based on infrastructure construction, but a service-oriented output based on "experience+user" operation. The current development of cultural tourism scenic spots is based on a relatively light asset investment, introducing more market funds for development, and a more accurate user-oriented and sustainable operation model. Huacheng Import and Export Data Observation Report.

So, how to upgrade and transform the existing cultural tourism scenic spots? What products should be introduced? How to locate? How to invest? In the author's opinion, first of all, every cultural tourism scenic spot has been in operation for several years. The age of passenger flow and user consumption statistics can be carried out through ticket data, which can be distinguished and referenced; Secondly, the transformation needs to reposition the overall brand image of cultural tourism scenic spots, distinguish between day and night, and also organically combine day and night. For example, family-parent-child scenic spots can be well combined with creative technology, popular science and interactive products, and market investors can be introduced to invest in nighttime scenes, so as to set up a mechanism for market-oriented operation. For example, under the leadership and guidance of the Zhejiang Provincial Department of Culture and Tourism, the Pugeyi Cloud Culture and Tourism Metauniverse focuses on family parent-child consumers, creates a new business template of immersive interactive technology with innovative metauniverse interaction technology and high-quality creative content, and brings family parent-child consumers an immersive new experience of culture and tourism metauniverse scene, Huacheng Import and Export Data Observation Report.

In the new business environment, it has become a social consensus to go deep into one field, and it is difficult for enterprises to develop in a large and comprehensive direction. Rooted in one field, they can get through, get through, and build a solid foundation to form the enterprise technology of "one meter wide, ten thousand meters deep". Through standardized products, they can deeply explore the market channels, and develop in the direction of branding, productization, and chaining to achieve win-win cooperation and mutual benefit. It is the core point of "low-key" departure and high-profile "going global", Huacheng Import and Export Data Observation Report.