General

Everyone said that Africa is the last "blue ocean market", and Africa is a region with diversified consumption levels in the world. Africa is located in the western part of the Eastern Hemisphere and is close to the two oceans of Africa. Its land area accounts for 20.4% of the total land area of the world. It has 54 countries and is the second largest continent in the world in terms of area and population. It has a population of about 1.285 billion and a huge consumer market.

According to Huacheng Import and Export Data Observation, Africa has a population of more than 1.2 billion. With economic growth, the rise of the middle class and urbanization, a huge retail market of billions of dollars has been formed. The retail market in Africa is undergoing profound changes, and the retail industry is gradually shifting from small and medium-sized offline merchants to large shopping centers and e-commerce platforms.

According to the actual situation of the African market, Chinese cross-border e-commerce enterprises combine international trade and local distribution through the innovative OSO model (online+social+offline), making it easier for more and more African customers to obtain high-quality products from China, and also allowing more and more Chinese enterprises' products and brands to successfully sail to Africa.

Although the e-commerce industry in Africa is booming, the e-commerce penetration rate in Africa is still less than 5%. There is great room for development in this field. The OSO model combining online and offline is the development trend of African e-commerce in the future. Huacheng Import and Export Data Observation Report.

modern agriculture

Africa has a huge population, but for various reasons, Africa's indigenous agricultural capacity has been unable to meet the growing demand for food. Cereals, milk, various food raw materials and semi-processed agricultural products still rely on imports.

With the introduction of new crop varieties and scientific agricultural management system, coupled with corresponding financial policies, Africa is in the golden age of agricultural development. Many characteristic agricultural products, such as Ugandan coffee, Rwanda pepper and other agricultural products, began to be exported to China and European and American countries. Modern agriculture in Africa is moving forward at a high speed in the fast lane of development. Huacheng Import and Export Data Observation Report.

IT and electronic digital

Africa's IT industry has been a highlight of Africa's economic development in recent years. From Accra (Ghana) to Lagos (Nigeria), from Johannesburg (South Africa) to Nairobi (Kenya), technology centers, industrial parks and business incubators are emerging in Africa. These centers have become the African version of Silicon Valley "and continue to lead the development of Africa's information industry.

Chinese technology enterprises represented by Chuanyin, ZTE and Huawei occupy the leading position in the communication market. At present, the penetration rate of smart phones in Africa is 40%, and the mobile Internet accounts for 44% of the total Internet. The Internet penetration rate in Africa is growing at an annual rate of 8-10%, which has laid a solid foundation for the development of the Internet industry and the entire high-tech industry.

African Blue Sea Market - Cameroon

According to Huacheng Import and Export Data Observation, the fertile land of Africa's foreign trade market is about to be excavated, and a large number of foreign traders have entered or are planning to enter this blue ocean to carry out business layout and seek gold development. If you want to open up the African market, you must "apply the right medicine to the case" to do import and export trade in Africa. If you successfully conquer one of the 54 countries, you can occupy a seat in this huge market. Today, Xiaoteng will tell you about Cameroon, a powerful country in the Central African region.

Cameroon is one of the founding countries of the African Union and plays an important role in the political and economic fields of Africa, especially in sub-Saharan Africa. The total land area is 475442 square kilometers, which is equivalent to the area of Sichuan Province in China, with a population of 24.1 million. Although the place is small, it has more than 200 ethnic and linguistic groups, and all ethnic groups here live in relative harmony. As one of the member countries of the Central African Economic and Monetary Community, Cameroon's economy accounts for a large proportion of the total economic volume of the Community and is one of the political and economic powers in Central Africa.