General

Time-honored brands are "golden signboards" bred in the history of China's industrial and commercial development. According to Huacheng Import and Export Data Observation, in recent years, while deepening the domestic market, more and more time-honored brands have taken advantage of the wind to "go to the sea", actively expand overseas markets and promote Chinese brands to the world.

Not long ago, on the large screen of the Times Square in New York, the United States, a huge poster showed the slogan "Jingfa cloisonne, traditional art, going to the world". Against the background of Chinese red, the cloisonne "peace respect" was shining. People from all over the world saw the artistic charm of Chinese traditional art. Huacheng Import and Export Data Observation Report.

"As one of the representative enterprises in the industry, we hope to show the beauty of traditional Chinese handicrafts and the unique charm of traditional Chinese culture to the world through ingenious products," said Dong Yanna, executive vice general manager of Beijing Enamel Factory Co., Ltd.

Walking into the production workshop of Beijing Enamel Factory, I saw dozens of masters meticulously carving the products in hand. There are more than 100 processes before and after the production of cloisonne, including tire making, wire cutting, and blue spotting. Each process is ambiguous. Huacheng Import and Export Data Observation Report.

Nowadays, there are more than one time-honored brand like Jingfa Cloisonne going abroad.

Since the beginning of the new year, the production workshop of Pianzihuang in Zhangzhou, Fujian Province has worked overtime, and a batch of products have been sold to Indonesia, Thailand, Singapore and other countries. In the first ten days of January alone, the sales volume of products reached one tenth of that of last year. Huacheng Import and Export Data Observation Report;

Phoenix, a time-honored brand in Shanghai, has also ushered in a new leap. Its lithium-ion power-assisted bicycles are sold to many countries, and the price is ten times or even tens of times that of traditional bicycles;

"Time-honored brands have a long history and cultural heritage. They are valuable brand resources of the country and have great economic and cultural value. In recent years, more and more time-honored brands have gone abroad to tell the story of China's brand to the world and show their cultural confidence." said Chen Lifen, a researcher at the Market Economy Research Institute of the Development Research Center of the State Council.

According to Huacheng Import and Export Data Observation, there are 1128 time-honored Chinese brands and 3277 time-honored local brands in China, which are widely distributed in more than 20 fields such as food processing, catering and accommodation, and resident services.