General

The Spring Festival of the Year of the Rabbit has just passed, and the workshops of international trade enterprises are already thriving. Recently, I visited Shandong, Jiangsu, Guangdong, Zhejiang and other places, and found that enterprises have pressed the "accelerator key" of busy production and catching up with orders to fight for a "good start". These enterprises are also strengthening product research and development and market development to strive for new breakthroughs in the new year.

People work hard and spring comes early. They are busy with production to catch up with orders

At the sound of the machine, ten thousand taels of gold. Just after the Spring Festival, in the production workshop of Wuxi Huayuan Kaima Engine Co., Ltd., the welding flowers flickered, the machines roared, and the workers were stepping up grinding, cutting, welding... The site was busy and orderly. The person in charge of the company told the reporter that at present, the workshop is arranging employees to work overtime to catch up with the production according to the schedule, in order to catch up with the overseas orders that need to be delivered.

Rongcheng Kangpais New Energy Vehicle Co., Ltd. also presented a scene of progress. The reporter saw in the loading and unloading area of the Compass factory that a row of export caravans were being loaded into containers and shipped to overseas markets by sea. "We have just shipped 10 containers of goods, and there are still 5 containers being arranged for shipment." Li Longlong, the manager of the company's export department, said that Rongcheng Customs guided enterprises to expand overseas markets through the overseas warehouse model. The company's product sales situation in foreign countries is promising. Every week there is an export plan, and 110 export caravans have been shipped since the Spring Festival alone.

Two thousand kilometers away, in the Huizhou LCD Industrial Park of TCL Ace Electric Appliances (Huizhou) Co., Ltd., the lights produced were lit earlier. On the fourth day of the New Year, the company's production line was restarted, and more than 1000 employees returned to their posts to seize and implement the 2023 production task.

Zhao Lina, director of the Human Development Department of TCL Ace Electric (Huizhou) Co., Ltd., said that at present, the company's order demand is booming, most of which are overseas orders. The machine was started and production resumed on the fourth day of the New Year in order to better deliver the orders confirmed in January, and the production of orders to be delivered in February was also started in succession.

At the previous routine press conference, Shu Jueting, the spokesman of the Ministry of Commerce, said that at present, the risk of global economic recession is rising and the growth of foreign demand continues to slow down, which is the biggest pressure on the stable growth of foreign trade, with weak demand and insufficient orders in some industries. In recent years, many places have actively organized foreign trade enterprises to "go out" and "invite in" overseas merchants. The implementation of a series of trade promotion measures has greatly increased the channels and confidence of foreign trade enterprises to expand the international trade market and receive orders.

Pang Chaoran, an associate researcher of the Research Institute of the Ministry of Commerce, said that with the support of the policy, the confidence of enterprises was effectively activated, which provided a guarantee for the "start" of foreign trade, and also set a good start for the stable scale and optimal structure of foreign trade throughout the year.

Strive hard at that time to lay a solid foundation

While striving for a "good start", international trade enterprises are also working hard on product research and development, and "practicing internal skills" to lay a solid foundation for long-term development.

In the Rongcheng Kangpais plant, the technical backbone of many workshops gathered around a caravan, and were discussing the improvement of the assembly process of the caravan, focusing on improving the product quality. Jing Guangzhi, the head of the technology department, said that in recent years, the company has increased its investment in intelligent upgrading and transformation, reduced the production cycle of RV products from 35 days to 20 days, applied for more than 30 patents in new materials, new structures and other fields, and added 2 new models per month on average.

Also focusing on product research and development is Baonasi Group in Zhejiang. The Group's main business is sock industry, and its foreign trade sales involve Japan, South Korea, Australia, the United States and other markets. Huang Zuqun, president of Bonas Group, told reporters that although the pressure in the first half of the year was relatively high, we still had to try our best to "go up" and drive market expansion with product upgrading.

Huang Zuqun said that this year, the company and Italian equipment manufacturing enterprises started the technical transformation project of female stockings. There was a seam in the middle of the original stockings, which was formed in one time after technical transformation, making them more comfortable and beautiful. At the same time, the efficiency of digital management of all machines has been improved. "These are the bottom line for us to cope with market changes and seek breakthroughs in the face of challenges and pressures."

Wuxi Yiyou Locomotive Technology Co., Ltd. is also strengthening innovation drive. As the leader in the domestic damping system industry, Yiyou Locomotive has more than 40 patented technologies, accounting for 40% of the domestic damping system high-end product market, and its products are exported to Europe, America, Southeast Asia and other places.

Zha Zhengyue, general manager of Yiyou Locomotive, said that this year, Yiyou Locomotive will also lay out the development and production of artificial intelligence equipment, with a view to becoming an excellent provider of R&D, design, production, sales and service of integrated intelligent manufacturing solutions, and driving the further optimization and improvement of domestic damping system products. At present, the project has completed part of the construction progress.

Zhou Mi, a researcher at the Research Institute of the Ministry of Commerce, said that the innovative exploration of Chinese foreign trade enterprises is a positive response based on the international competitive environment. The continuous innovation of enterprises in product R&D and production will help to maintain and improve their core competitiveness in the face of unstable global trade environment.

New Year's New Goal "Run" to expand the market

With good products, many foreign trade enterprises have accelerated the pace of expanding the international trade market.

Zhou Gang, the head of the Foreign Economic Department of Hongdou International, recently won an order of more than US $5 million, achieving a "good start" for the New Year of the Rabbit. Zhou Gang said, "We have a wide range of products and continuous innovation in fabrics, so the demand for shirts and T-shirts as consumer goods has been steadily rising. In recent days, we have started to arrange orders, because the summer products of European and American countries will be on the shelves in May, and we must arrange them as soon as possible. We will win more orders with products with quality and quantity guaranteed!"

Zhou Gang said that the total amount of overseas orders for Hongdou International clothing in 2022 was about 200 million US dollars, and he was full of confidence in further expanding product exports this year.

Hangzhou Goldfish Group has also made great efforts to make new breakthroughs in high-end market development. Wu Zheng, the assistant general manager of the group and the general manager of Hangzhou Jinsong Yono Electric Appliance Co., Ltd., said that this year will further strengthen the development of markets in developed countries. During the interview, Wu Zhengzheng led his team to participate in the exhibition in North America and was in transit in Amsterdam.

Wu Zheng introduced that this time, he mainly went to the United States to participate in commercial refrigerators, and communicated with his North American counterparts about the feasibility of the sales of independent brands in North America. This is the team's first "expedition" after the Spring Festival. Although it can't fly directly, it takes 37 hours on the road, but he said that no longer the journey can stop the group's determination to expand a larger market. "After opening the North American market, the next target is the Oceania market."

Looking forward to 2023, enterprises and industry experts interviewed by the reporter said that despite the multiple challenges, China's foreign trade is expected to achieve the goal of stabilizing the quantity and improving the quality under the joint effect of early policy deployment and early efforts of enterprises. "In the restructuring of the global value chain supply chain, Chinese products are expected to open a wider international trade market and achieve greater development in meeting more differentiated international demand," Zhou said.