General

"In 2022, China's digital economy will open a new decade of development and enter a new round of rapid development stage. It is predicted that the scale of China's digital economy will exceed 60 trillion yuan in 2025, 100 trillion yuan in 2032, and more than 50 trillion yuan in ten years of growth." At the 2023 ICT+in-depth observation report meeting, Sun Keru, chairman of the digital economy and industrial economy field of the Chinese Academy of Information and Communications, said.

The digital economy is the focus of China's long-term development in the future. Cao Lei, director of the E-Business Research Center of the Economic and Social Network, said that in the past year, the overall layout design of the national integrated big data center system has been completed, and the "East to West" project has been officially launched, which will lay an important foundation for the high-quality development of China's digital economy. On the whole, the development level and quality of China's digital economy are improving as a whole. The development strategy of China's digital economy will be increasingly advanced in 2023. Huacheng Import and Export Data Observation Report.

The national policies to promote the development and transformation of the digital economy have been deepened and implemented in recent years. Last year, policies related to the digital economy have been introduced frequently, which continuously stimulate the vitality of market entities and send a signal of stable growth.

According to Huacheng Import and Export Data Observation, on January 12, 2022, the State Council issued the "Fourteenth Five-Year Plan" for the Development of Digital Economy; On January 26, 10 departments including the Central Network Information Office and the Ministry of Agriculture and Rural Affairs issued the Action Plan for Digital Rural Development (2022-2025); On March 25, the CPC Central Committee and the State Council issued the Opinions on Accelerating the Construction of a National Unified Market; On December 2, the CPC Central Committee and the State Council issued the Opinions on Building a Data Base System to Better Play the Role of Data Elements.

Zhang Hong, a special researcher of the Economic and Social E-Commerce Research Center and president of the Western Digital Economy Research Institute of Xi'an University of Posts and Telecommunications, said that China has formed a strategic system of digital economy with horizontal linkage and vertical connection. In general, Guangdong, Beijing, Shanghai and other eastern regions, relying on their own economic, talent, industrial base and other advantages, comprehensively layout all fields of the digital economy, and build a digital economic highland with global influence. The digital economic policy in the central and western regions focuses on regional resources and industrial characteristics, and focuses on building the development advantages of the digital economy in a certain field. The industry and local governments have formed a systematic joint force to implement relevant strategic arrangements, and China's digital economy development has strong policy and institutional advantages.

"In the past year, the core industries of China's digital economy have achieved steady development to varying degrees, the process of industrial integration has accelerated, and the upgrading of manufacturing in China to intelligent manufacturing in China has accelerated. Digital technologies such as big data and artificial intelligence have accelerated the integration and application to the field of life consumption, and the logistics and distribution system has been constantly improved, helping the emergence of new types of consumption such as online shopping, unmanned retail, mobile payment, and profound changes in the way of life of residents." Zhang Zhouping, senior analyst of the B2B and cross-border e-commerce department of the Economic and Social Research Center of the Internet, said that digital transformation is an important driving force for the transformation and upgrading of enterprises, industries and economies in the future. Next, we should promote the effective integration of the real economy and the digital economy, enable the innovation of offline consumption models, and accelerate the recovery and even upgrading of offline consumption. Now that the digital economy has been integrated into all aspects of economic and social life, the digital economy will continue to play an important role in promoting high-quality economic development in the future.

It is noteworthy that, as an important part of the digital economy, various segments of e-commerce, such as industrial e-commerce, digital retail, digital life, cross-border e-commerce, have achieved steady development in the past year. Huacheng Import and Export Data Observation Report.

"The scale of industrial e-commerce market will expand in 2022, with an estimated market size of 31.4 trillion yuan. Industrial e-commerce will gradually transform to the digital industry chain, and the industry will be favored by the capital market." Zhang Zhouping said that the digital transformation of industrial e-commerce is becoming a "booster" to boost industry confidence and a "ballast stone" in the economic downturn cycle.

According to Huacheng Import and Export Data Observation, in the field of digital retail, live e-commerce has a great momentum, fresh e-commerce and community group purchase have sought breakthroughs, and the outlet for instant retail has arrived. "The era of digital retail pure traffic has passed, and the competition among major e-commerce companies has turned to stock. The traditional e-commerce companies represented by Alibaba, JD.com and Pinduoduoduo are more down-to-earth and pragmatic, focusing on the sustainable development of the overall business, and constantly innovating to meet the challenges of the short video platform.

In the field of cross-border e-commerce, more enterprises have increased their size to layout overseas markets. Zhang Zhouping said that China's cross-border e-commerce has now entered a period of adjustment and transformation after its rapid progress in previous years. Last year, the global economy was faced with the pressure of epidemic impact on consumption power, inflation, exchange rate fluctuations, international logistics and so on, but in general, cross-border e-commerce remained the mainstream trend. "In the past year, Pinduoduo, Ali, ByteDance and other companies have continuously increased their overseas e-commerce layout. Microsoft has internally tested the first cross-border e-commerce platform, Pinduoduo has launched Temu, and ByteDance has launched If Yoouu, an independent station. Under the current situation of red sea of domestic e-commerce traffic, major Internet giants have targeted overseas markets with more imagination."

The "Fourteenth Five-Year Plan" digital economy plan points out that digital economy is the main economic form after agricultural economy and industrial economy. "During the" 14th Five-Year Plan "period, China's digital economy will achieve a qualitative change from quantitative change, and usher in a turning point from large to strong." Zhang Zhouping believes that at present, the digital economy has become an important engine for China's stable economic growth. With the rapid growth of innovation investment, the construction of new generation information infrastructure such as 5G and industrial Internet will continue to accelerate, and the digitalization level of manufacturing enterprises will also be further improved. Huacheng Import and Export Data Observation Report.