General

1、 What is customs data?

Customs data refers to the import and export transaction data of the customs of all countries in the world, mainly from the customs documents, bills of lading, commodity inspection and other real document records. It has the characteristics of "authoritative, accurate, comprehensive, timely and detailed". These data and information are the most direct basis for the country to control changes in international trade and formulate trade policies. This is also an important part of the company's market research, international market development and foreign trade business. Efficient and accurate resources.

China's customs data is divided into China's import and export statistics and customs data. China Import and Export Customs data is the transaction record data expressed by domestic importers and exporters using 8-digit HS code, including the name of domestic import and export companies, import and export time, price, weight, quantity and target country.

A foreign businessman must have common sense. What is customs data?

2、 The importance of customs data to foreign trade enterprises

Foreign trade customs data plays an important role in international trade. It is not only a necessary tool for the development of foreign trade customers, but also a data support in trade.

For foreign trade companies, there is no end to development. Considering the future development path, explore and develop potential foreign trade customers, and constantly expand the coverage of overseas markets, these two important tasks are the same for each foreign trade company. This is a key concern.

In the practice of expanding the scope of overseas markets, foreign trade companies attach importance to the promotion of these two contents through the use of external active channels.

Therefore, customs data plays a positive role in it. Because all foreign trade transactions are always managed and guided by the customs department, some customs data submitted by them are of high value.

3、 What value can customs data create for foreign trade companies?

1. Development of foreign trade customers

The customs data not only contains the true information of the buyer, but also can analyze the specific information of its transaction according to the above data: purchase products, purchase quantity, so as to find the appropriate company buyer.

2. Improve customer conversion rate

You can use the data to search for qualified customers. According to the data, you can select importers with large import volume and high profit. Enterprises can focus on development and achieve twice the result with half the effort.

You can also find out the buyer's purchase rules through data analysis. Recommend the company's products to buyers at the right time to improve click-through rate.

3. Comprehensively understand the changes in market supply and demand, and timely adjust export strategies.

Understand the new products in the same industry through data, understand the changes in customer demand, and make timely response to enhance competitiveness and reduce customer loss.

4. Keep abreast of the development of global competitors and adjust the competitive strategy.

Find out the target of customers, check the export data of their suppliers to observe the quality and price of their products, and find out the breakthrough through comparative analysis of competitors and their own, further consolidate the relationship with customers and improve customer value. Otherwise, why would people give up their former partners and choose to cooperate with you? We must show our strength in both quality and service.

If the competitor's price is high, but the quality is the same as your product, then in this case, you can contact the customer directly, which will bring huge advantages. If the customer has abandoned many peers, you can also analyze the reason why the customer will not continue to cooperate with them.

4、 How can foreign trade obtain valuable customs data?

1. Analyze specific differences between different countries

Different countries adopt different management methods for customs clearance. In order to effectively grasp the differences or their own differences in the customs data of different countries, the data published on the customs websites of different countries and the specific items in the customs data in the customs data should be summarized. Analyze and find differences

It is worth noting that we only need to summarize some countries that are often active in international trade transactions, otherwise the workload will be too large.

2. Partners who focus on competitors

Strong competitors often maintain regular contact with customers, and we can monitor their sales information and contact scope.

The current trade competition is so fierce that in order to survive, we can try to intercept or develop some competitors' customers.

However, since these customers have worked with their former partners for a period of time, it is certainly not an easy task to mine. Therefore, when mining such customers, you must first evaluate the customer's loyalty, and then start to build the next customer.

3. Reasonable analysis of data

After obtaining data, the most important thing is to make full use of them.

For the development of our customers, we have achieved great success in obtaining their contact information or effective e-mail addresses, but this does not mean that the customer is ours. The next thing to do is to summarize the content of the data. Analyze and roughly understand customers' purchase. Then select customers, select customers suitable for expansion and development, and launch targeted development strategies.

As a way to actively develop customers every day, customs data is a good tool. If you want to develop to customers, you must first conduct a thorough analysis and screen out the matching target buyers, and then formulate the next follow-up plan.