General

The customs data shows the import and export trade information and information of countries and the customs and bill of lading data of countries and regions. Through in-depth mining of these data contents, enterprises can help grasp the market trend in a timely, comprehensive and considerable manner, and analyze the business situation of overseas markets.

Application value and pain points of customs data

1、 The pain of finding customers with customs data

1. Quickly find real foreign buyers with purchasing needs. The customs bill of lading data is the transaction voucher of both parties and is updated monthly or weekly, which not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also is the current active buyer; At the same time, through the query and analysis of its transaction records, you can clearly know the buyer's purchasing products and strength, so as to find a suitable buyer.

1.1. Due to the rapid development of the global logistics industry, especially in Europe and the United States and other developed countries, many of them are freight forwarders and full agents, and can't see the real buyers at all. The proportion of customs data logistics companies in some countries in Europe and the United States is up to 50%, which is one of the main reasons why many customs data have been used to reflect the waste of time of customs data.

1.2. In the customs data, there are also a certain proportion of the purchase transaction data of large supermarkets, such as WalMart, Tesco, Carrefour, ALDI, and so on. There are purchasing companies in our country, which has a great impact on our use of customs data. This is also a reason why many foreign trade personnel who use data feel that they do not waste time.

1.3. Many of the buyers in the customs data are large trading companies, purchasing hundreds or even thousands of products a year, which is also a great interference to our personnel who use the customs data, and will also lead to a lot of time wasted in screening matching buyers, so it will also feel that it is a waste of time.

1.4. For different products and different stages of enterprises, less than 20% of the buyers in the customs data really match. The key is whether the customs data company can find 20% of the accurate buyers through big data mining technology. At present, there are few data companies in the market.

1.5 The significance of customs data is that the value of the data lies in the analysis, and understanding what is behind the seller has a clear guiding significance for our foreign trade personnel in the process of developing customers. It is not about the speed of the update or the number of countries. If the analysis function of the customs data software system can be done well, it will be better if the update is fast and the number of countries is large.

1.6. There is also a crucial point that the original customs data generally does not contain contact information. Testing the integrity of the company's contact information in the data company's intelligent matching of customs data is particularly important for our foreign trade enterprises that use customs data to develop customers. We must pay attention to this point.

Customs data makes customers happy

2. Master the buyer's purchase law Through tracking and analyzing the buyer's transaction records, you can find out the relationship between the product quantity, delivery time and replenishment time, and find out the buyer's purchase law. Recommend the company's products to buyers at the best time to increase the success rate of signing.

2.1 After finding a matching buyer through big data mining technology, don't blindly write new development directly to the buyer, which is futile. The buyer will not reply to you generally, because you don't have a certain understanding of the buyer and data analysis, and you can't write what makes the buyer shine.

Here is an example: there is a company in Zibo, Shandong that makes aluminum foil. Manager Huang (Andy) of the company found a relatively large purchaser in Karachi, the capital of Pakistan, through the analysis of Pakistani customs data. At present, the purchaser does not purchase aluminum foil products from Chinese Mainland, but there is a relatively stable supplier in South Korea with more than 20 transaction records a year, Through detailed product description and analysis, most products are also produced by their company. Through the analysis of procurement volume in the past three years, the procurement cycle is also relatively stable. At this time, Manager Huang was excited. This was the buyer he was looking for. Next, Manager Huang's operation is to contact the Korean aluminum foil supplier in the name of the Chinese purchaser. After more than half a month, he learned a series of information about the Korean supplier's aluminum foil production process, quotation, service, capacity, samples, etc. Then write a development letter to the buyer in Pakistan as a supplier. The content of the development letter is very direct and clear. I tell the buyer in Pakistan that I am a * * * high-quality supplier of aluminum foil in Zibo, China. Through customs data, I understand that your company is cooperating with a * * * supplier in South Korea. Compared with your existing Korean * * * supplier, I have the advantages and disadvantages of technology, service, capacity, price, etc. I have been following your company for a long time and hope to become a reserve supplier of your company. I look forward to your reply. Then send the data of the comparison with the Korean supplier Youlueshi in the attachment, and soon receive the reply email from the buyer in Pakistan. There will be trial order cooperation in less than three months. So this discovery will definitely attract the attention of buyers, both the "scare" of buyers and the "sincerity" of Manager Huang.

3. Improve the loyalty of existing buyers. Through tracking and analyzing the transaction records of existing customers, we can know which suppliers the customer also purchases the same type of products from. Through comparative analysis of competitors and ourselves, we can find a breakthrough, further consolidate customer relationships and improve customer value. On the other hand, according to the abnormal situation of the order, grasp the possible trend of the buyer in advance, improve or adjust the existing market strategy, and avoid risks. Maintaining old customers is far more important than developing a new one. Through the above analysis, you can make secondary development or new product recommendation for your old customers, and you will have unexpected results.

4. Save the old customers who have lost or are about to lose. Through the comparative analysis of the buyer's transaction records and the competitor's products and prices, find out the buyer's concerns, find out the deficiencies in their own products, delivery, communication and other links, and make targeted improvements and adjustments to better communicate with the buyer, and regain the customer's good feeling.

5. The direct and effective way to obtain customers through customs data is to find foreign buyers with comparable competitors in terms of product technology, strength and price. Because you are peers, you will have a certain understanding of them through the website. If you inquire about them in the industry, you will know more. You only need to know their English customs declaration name at the customs to see their buyers at a glance. The development letter is relatively easy to write because you know your competitors, so your development letter is also more targeted. Developing customers through competitors is not to poach his customers, but to let his buyers create a new supply chain.

6. It is also an effective and simple operation method to find terminal buyers through traders in customs data, which depends on the data mining and data analysis capabilities of customs data companies. For example, if a buyer in the United States purchases your company's products, and you have seen that American companies export the same products to Colombia, then the buyer in Colombia should be the terminal buyer. You might as well try to contact, and there will be unexpected gains.