General

Recently, I have received a lot of questions about how customs data will not be used. Based on this, I summarized some ideas about using customs data to mine customers for your reference only.

At present, there are three main ways to develop customers. First, in the foreign trade B2B platform; Second, use search engines; Third, through the exhibition directory. The three ways either can't connect with the person in charge, or look for a needle in a haystack, the data is inaccurate, or the customer acquisition cost is high, time-consuming and labor-intensive. Then, the advantages of customs data are reflected.

1、 More accurate data

First, the customs data is more accurate. The customs bill of lading is the transaction voucher of the buyer and the seller. It is updated monthly to ensure the accuracy, authenticity and real-time of the customer data; In addition, the customs data will contain the customer's upstream and downstream transaction records, clearly know the customer's purchasing products and strength, make due diligence in advance, and be more prepared to contact the customer, and will also be more confident.

2、 Grasp procurement rules

Second, through customs data, we can clearly grasp the purchase rules of customers. Those who have done sales know that the right time and follow-up node are very important. If the customer has no demand at that time, no matter how hard we make, it will be difficult to make customs declaration. However, after we understand the customer's procurement rules through customs data, we only need to follow up in an orderly manner after reaching the target. At the right time, we can win the customer at one stroke.

3、 Competitive product analysis

Third, customs data can also help us to do competitive product analysis in advance. When expanding new customers, it is unavoidable to do competitive product analysis. When expanding new customers, the new customers must also have cooperative suppliers in the past. Before communicating, they should understand clearly and make comparative analysis in advance. When contacting with customers again, they can directly hit the customer's pain points and highlight their product advantages. Take the latest export record of Company A on November 6 as an example. This export is from Shanghai, China, to Changdigang, the United States. Based on this export, competitive product analysis is conducted. By searching for more than 140 logistics enterprises that export from Shanghai to Changdigang on that day, only the logistics enterprises at the top of the list can roughly summarize their product advantages, so as to better communicate with customers.

4、 Link with each other to form a customer network

Fourth, the customs data are actually interlinked. When we find the first customer, we can dig further according to the customer's trading partner, so as to extend more customer data, thus omitting the process of repeated layer by layer screening.